---
title: "PMI vs Sterling: Which is searched more?"
description: "Which is more popular in search, PMI or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pmi-vs-sterling"
publisher: "Brandwave"
---

# PMI vs Sterling: Which is searched more?

Which is more popular in search, PMI or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PMI and Sterling
- **Competitive set**: Static rope brands
- **Market**: Global
- **Month measured**: Sep 2026
- **PMI Share of Search**: <0.01%
- **Sterling Share of Search**: <0.01%

## Which is more popular in search, PMI or Sterling?

- In September 2026, Sterling had more branded searches than PMI among static rope brands worldwide. Sterling was estimated to have 70 branded searches compared to PMI’s 10, and held a <0.01% Share of Search versus PMI’s <0.01%.
- Sterling was ahead of PMI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PMI’s estimated Share of Search among static rope brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among static rope brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.

## How did search popularity change for static rope brands worldwide in September 2026?

- Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## Month by month

| Month | PMI estimated searches | PMI Share of Search | PMI rank | Sterling estimated searches | Sterling Share of Search | Sterling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | <0.01% | 7 | 110 | <0.01% | 6 |
| Nov 2025 | 10 | <0.01% | 7 | 90 | <0.01% | 6 |
| Dec 2025 | 30 | <0.01% | 7 | 70 | <0.01% | 6 |
| Jan 2026 | 30 | <0.01% | 7 | 70 | <0.01% | 6 |
| Feb 2026 | 20 | <0.01% | 7 | 70 | <0.01% | 6 |
| Mar 2026 | 20 | <0.01% | 7 | 90 | <0.01% | 6 |
| Apr 2026 | 20 | <0.01% | 7 | 70 | <0.01% | 6 |
| May 2026 | 20 | <0.01% | 7 | 90 | <0.01% | 6 |
| Jun 2026 | 10 | <0.01% | 7 | 70 | <0.01% | 6 |
| Jul 2026 | 30 | <0.01% | 7 | 90 | <0.01% | 6 |
| Aug 2026 | 20 | <0.01% | 7 | 50 | <0.01% | 6 |
| Sep 2026 | 10 | <0.01% | 7 | 70 | <0.01% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using PMI’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PMI**: Measured on the search term “pmi static rope”.
- **Sterling**: Measured on the search term “sterling static rope”.

- [PMI profile](/demand/global-en/brands/pmi)
- [Sterling profile](/demand/global-en/brands/sterling)
- [All static rope brands worldwide](/demand/global-en/categories/static-rope-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PMI or Sterling?

In September 2026, Sterling had more branded searches than PMI among static rope brands worldwide. Sterling was estimated to have 70 branded searches compared to PMI’s 10, and held a <0.01% Share of Search versus PMI’s <0.01%.

## Cite this page

Brandwave. "PMI vs Sterling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pmi-vs-sterling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pmi-vs-sterling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.