---
title: "PME vs Wilton: Which is more popular by branded search?"
description: "Which is more popular in search, PME or Wilton? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pme-vs-wilton"
publisher: "Brandwave"
---

# PME vs Wilton: Which is more popular by branded search?

Which is more popular in search, PME or Wilton? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PME and Wilton
- **Competitive set**: Cake decorating
- **Market**: Global
- **Month measured**: Aug 2026
- **PME Share of Search**: 5%
- **Wilton Share of Search**: 9.5%

## Which is more popular in search, PME or Wilton?

- In August 2026, Wilton had more branded searches than PME among cake decorating worldwide. Wilton was estimated to have 1.9K branded searches compared to PME’s 1K, and held a 9.5% Share of Search versus PME’s 5%.
- Wilton was ahead of PME in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PME’s estimated Share of Search among cake decorating worldwide moved from 6.3% to 5%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide moved from 7.4% to 9.5%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for cake decorating worldwide in August 2026?

- In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%.
- Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Month by month

| Month | PME estimated searches | PME Share of Search | PME rank | Wilton estimated searches | Wilton Share of Search | Wilton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 6.3% | 4 | 1.9K | 7.4% | 3 |
| Nov 2025 | 1.6K | 6.3% | 4 | 1.9K | 7.4% | 3 |
| Dec 2025 | 1.6K | 5.8% | 4 | 1.9K | 6.9% | 3 |
| Jan 2026 | 1.6K | 5.6% | 4 | 2.4K | 8.4% | 3 |
| Feb 2026 | 1.6K | 3.9% | 4 | 1.9K | 4.6% | 3 |
| Mar 2026 | 1.6K | 5.5% | 4 | 1.9K | 6.5% | 3 |
| Apr 2026 | 1.3K | 5.4% | 4 | 1.9K | 7.9% | 3 |
| May 2026 | 1.3K | 4.9% | 4 | 1.9K | 7.1% | 3 |
| Jun 2026 | 1K | 5% | 4 | 1.9K | 9.4% | 2 |
| Jul 2026 | 1K | 4.7% | 4 | 1.6K | 7.5% | 3 |
| Aug 2026 | 1K | 5% | 4 | 1.9K | 9.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PME’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PME**: Measured on the search term “pme cake”.
- **Wilton**: Measured on the search term “wilton cake”.

- [PME profile](/demand/global-en/brands/pme)
- [Wilton profile](/demand/global-en/brands/wilton)
- [All cake decorating worldwide](/demand/global-en/categories/cake-decorating): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PME or Wilton?

In August 2026, Wilton had more branded searches than PME among cake decorating worldwide. Wilton was estimated to have 1.9K branded searches compared to PME’s 1K, and held a 9.5% Share of Search versus PME’s 5%.

## Cite this page

Brandwave. "PME vs Wilton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pme-vs-wilton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pme-vs-wilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.