---
title: "Plum vs Victoria's Secret: Which is searched more?"
description: "Which is more popular in search, Plum or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Body Mist brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plum-vs-victorias-secret"
publisher: "Brandwave"
---

# Plum vs Victoria's Secret: Which is searched more?

Which is more popular in search, Plum or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Body Mist brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plum and Victoria's Secret
- **Competitive set**: Body Mist brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Plum Share of Search**: 11.2%
- **Victoria's Secret Share of Search**: 1.8%

## Which is more popular in search, Plum or Victoria's Secret?

- In September 2026, Plum had more branded searches than Victoria's Secret among body Mist brands worldwide. Plum was estimated to have 1M branded searches compared to Victoria's Secret’s 165K, and held an 11.2% Share of Search versus Victoria's Secret’s 1.8%.
- Plum was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among body Mist brands worldwide moved from 9.5% to 11.2%, and its estimated monthly branded searches moved from 826K to 1M.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among body Mist brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for body Mist brands worldwide in September 2026?

- Victoria's Secret’s estimated Share of Search among body Mist brands worldwide has gained ground for 3 months in a row, from 1.3% to 1.8% in September 2026.
- Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.

## Month by month

| Month | Plum estimated searches | Plum Share of Search | Plum rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 826K | 9.5% | 2 | 165K | 1.9% | 4 |
| Nov 2025 | 827K | 9.9% | 2 | 201K | 2.4% | 4 |
| Dec 2025 | 1M | 9.1% | 2 | 165K | 1.5% | 4 |
| Jan 2026 | 826K | 6.1% | 2 | 135K | 0.99% | 4 |
| Feb 2026 | 826K | 9.5% | 2 | 135K | 1.6% | 4 |
| Mar 2026 | 830K | 8.8% | 2 | 135K | 1.4% | 4 |
| Apr 2026 | 833K | 9.6% | 2 | 165K | 1.9% | 4 |
| May 2026 | 1M | 8.8% | 2 | 165K | 1.4% | 4 |
| Jun 2026 | 1M | 7.8% | 2 | 165K | 1.3% | 4 |
| Jul 2026 | 1.5M | 14.7% | 2 | 165K | 1.6% | 4 |
| Aug 2026 | 1M | 11.1% | 2 | 165K | 1.8% | 4 |
| Sep 2026 | 1M | 11.2% | 2 | 165K | 1.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Plum’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plum**: Measured on the search terms “plum” and “plum play”, summed into one figure.
- **Victoria's Secret**: Measured on the search term “victorias secret”.

- [Plum profile](/demand/global-en/brands/plum)
- [Victoria's Secret profile](/demand/global-en/brands/victorias-secret)
- [All body Mist brands worldwide](/demand/global-en/categories/body-mist-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plum or Victoria's Secret?

In September 2026, Plum had more branded searches than Victoria's Secret among body Mist brands worldwide. Plum was estimated to have 1M branded searches compared to Victoria's Secret’s 165K, and held an 11.2% Share of Search versus Victoria's Secret’s 1.8%.

## Cite this page

Brandwave. "Plum vs Victoria's Secret: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/plum-vs-victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plum-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.