---
title: "Plum vs Step2: Which is more popular by branded search?"
description: "Which is more popular in search, Plum or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plum-vs-step2"
publisher: "Brandwave"
---

# Plum vs Step2: Which is more popular by branded search?

Which is more popular in search, Plum or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plum and Step2
- **Competitive set**: Sandpits
- **Market**: Global
- **Month measured**: Aug 2026
- **Plum Share of Search**: 2.2%
- **Step2 Share of Search**: 24.4%

## Which is more popular in search, Plum or Step2?

- In August 2026, Step2 had more branded searches than Plum among sandpits worldwide. Step2 was estimated to have 49.5K branded searches compared to Plum’s 4.4K, and held a 24.4% Share of Search versus Plum’s 2.2%.
- Step2 was ahead of Plum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide moved from 1.5% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 21.3% to 24.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 23.8% to 24.4%.
- In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.

## Month by month

| Month | Plum estimated searches | Plum Share of Search | Plum rank | Step2 estimated searches | Step2 Share of Search | Step2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 1.5% | 4 | 40.5K | 21.3% | 2 |
| Nov 2025 | 4.4K | 1.9% | 4 | 49.5K | 20.9% | 2 |
| Dec 2025 | 3.6K | 1.6% | 4 | 40.5K | 17.9% | 2 |
| Jan 2026 | 2.9K | 1.8% | 5 | 33.1K | 21.1% | 2 |
| Feb 2026 | 2.9K | 1.8% | 5 | 33.1K | 21% | 2 |
| Mar 2026 | 6.6K | 3.2% | 5 | 49.5K | 23.8% | 2 |
| Apr 2026 | 9.9K | 4.4% | 4 | 60.5K | 26.7% | 2 |
| May 2026 | 8.1K | 3.2% | 5 | 60.5K | 24% | 2 |
| Jun 2026 | 6.6K | 3.2% | 5 | 49.5K | 24% | 2 |
| Jul 2026 | 6.6K | 3.2% | 5 | 49.5K | 23.8% | 2 |
| Aug 2026 | 4.4K | 2.2% | 5 | 49.5K | 24.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plum’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plum**: Measured on the search term “plum play”.
- **Step2**: Measured on the search term “step2”.

- [Plum profile](/demand/global-en/brands/plum)
- [Step2 profile](/demand/global-en/brands/step2)
- [All sandpits worldwide](/demand/global-en/categories/sandpits): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plum or Step2?

In August 2026, Step2 had more branded searches than Plum among sandpits worldwide. Step2 was estimated to have 49.5K branded searches compared to Plum’s 4.4K, and held a 24.4% Share of Search versus Plum’s 2.2%.

## Cite this page

Brandwave. "Plum vs Step2: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/plum-vs-step2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plum-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.