---
title: "Plum Organics vs Wattie's: Which is searched more?"
description: "Which is more popular in search, Plum Organics or Wattie's? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plum-organics-vs-watties"
publisher: "Brandwave"
---

# Plum Organics vs Wattie's: Which is searched more?

Which is more popular in search, Plum Organics or Wattie's? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plum Organics and Wattie's
- **Competitive set**: Baby food brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Plum Organics Share of Search**: 1.9%
- **Wattie's Share of Search**: 1.9%

## Which is more popular in search, Plum Organics or Wattie's?

- In August 2026, Plum Organics and Wattie's were level on Share of Search among baby food brands worldwide, with an estimated 2.4K branded searches each, at 1.9% estimated Share of Search each.
- Wattie's was ahead of Plum Organics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plum Organics’ estimated Share of Search among baby food brands worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

## How did search popularity change for baby food brands worldwide in August 2026?

- Estimated monthly branded searches for Wattie's worldwide fell 33.2% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | Plum Organics estimated searches | Plum Organics Share of Search | Plum Organics rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 2.1% | 5 | 3.6K | 2.6% | 3 |
| Nov 2025 | 2.9K | 1.9% | 5 | 2.9K | 1.9% | 3 |
| Dec 2025 | 2.4K | 1.6% | 5 | 2.4K | 1.6% | 3 |
| Jan 2026 | 2.9K | 2% | 4 | 2.9K | 2% | 3 |
| Feb 2026 | 2.4K | 2.1% | 5 | 2.9K | 2.5% | 3 |
| Mar 2026 | 2.9K | 1.7% | 4 | 18.1K | 10.4% | 3 |
| Apr 2026 | 2.9K | 2.1% | 4 | 3.6K | 2.6% | 3 |
| May 2026 | 2.4K | 1.7% | 5 | 2.9K | 2.1% | 3 |
| Jun 2026 | 2.4K | 1.9% | 5 | 2.9K | 2.3% | 3 |
| Jul 2026 | 2.4K | 1.9% | 5 | 2.4K | 1.9% | 4 |
| Aug 2026 | 2.4K | 1.9% | 5 | 2.4K | 1.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plum Organics’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plum Organics**: Measured on the search term “plum organics”.
- **Wattie's**: Measured on the search terms “wattie s” and “watties”, summed into one figure.

- [Plum Organics profile](/demand/global-en/brands/plum-organics)
- [Wattie's profile](/demand/global-en/brands/watties)
- [All baby food brands worldwide](/demand/global-en/categories/baby-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plum Organics or Wattie's?

In August 2026, Plum Organics and Wattie's were level on Share of Search among baby food brands worldwide, with an estimated 2.4K branded searches each, at 1.9% estimated Share of Search each.

## Cite this page

Brandwave. "Plum Organics vs Wattie's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/plum-organics-vs-watties

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plum-organics-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.