--- title: "Plotly vs Tableau: Which is searched more?" description: "Is Plotly or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/plotly-vs-tableau" publisher: "Brandwave" --- # Plotly vs Tableau: Which is searched more? Is Plotly or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plotly and Tableau - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Plotly Share of Search**: 0.75% - **Tableau Share of Search**: 12.6% ## Is Plotly or Tableau more popular in search? - In September 2026, Tableau had more branded searches than Plotly among data visualisation platforms worldwide. Tableau had about 558,000 branded searches, while Plotly had 33,100. Tableau made up 12.6% of all data visualisation platform searches we track, and Plotly accounted for 0.75%. - Tableau was ahead of Plotly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Plotly’s share of searches among data visualisation platforms worldwide moved from 1.3% to 0.75%, and its estimated monthly branded searches moved from 74K to 33.1K. - Across the 12 months ending September 2026, Tableau’s share of searches among data visualisation platforms worldwide moved from 15.1% to 12.6%, and its estimated monthly branded searches moved from 835K to 558K. ## Top data visualisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tableau appeared in all five answers. Plotly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tableau was listed before Plotly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Plotly | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Domo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Flourish | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Datawrapper | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Grafana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 10th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about data visualisation platforms - Asked ChatGPT "Which data visualisation platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Plotly - Asked ChatGPT "What are the best data visualisation platforms?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Plotly, 6. Metabase, 7. Flourish, 8. Grafana - Asked ChatGPT "What's the best data visualisation platform for dashboards?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Grafana, 5. Metabase - Searched Google, AI Overview "data visualisation platforms": 1. Tableau, 2. Microsoft Power BI, 3. Domo, 4. Qlik, 5. Looker Studio, 6. Flourish, 7. Datawrapper, 8. Plotly, 9. Grafana - Searched Google, AI Overview "data visualization software": 1. Tableau, 2. Microsoft Power BI, 3. Qlik, 4. Looker Studio, 5. Datawrapper, 6. Plotly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026. - Estimated monthly branded searches for Plotly worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026. ## Month by month | Month | Plotly estimated searches | Plotly Share of Search | Plotly rank | Tableau estimated searches | Tableau Share of Search | Tableau rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 1.3% | 8 | 835K | 15.1% | 2 | | Nov 2025 | 60.5K | 1.2% | 8 | 685K | 13.3% | 2 | | Dec 2025 | 49.5K | 1.1% | 8 | 560K | 12.5% | 3 | | Jan 2026 | 60.5K | 1.2% | 8 | 683K | 13.1% | 2 | | Feb 2026 | 49.5K | 0.97% | 8 | 683K | 13.4% | 2 | | Mar 2026 | 60.5K | 1.1% | 8 | 685K | 13% | 2 | | Apr 2026 | 60.5K | 1.2% | 8 | 683K | 13.1% | 2 | | May 2026 | 49.5K | 0.97% | 8 | 558K | 10.9% | 3 | | Jun 2026 | 49.5K | 1.1% | 8 | 558K | 12% | 3 | | Jul 2026 | 40.5K | 0.88% | 8 | 558K | 12.1% | 3 | | Aug 2026 | 40.5K | 0.88% | 8 | 558K | 12.1% | 2 | | Sep 2026 | 33.1K | 0.75% | 8 | 558K | 12.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Plotly’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plotly**: Measured on the search term “plotly”. - **Tableau**: Measured on the search terms “tableau” and “tableau software”, summed into one figure. - [Plotly profile](/demand/global-en/brands/plotly) - [Tableau profile](/demand/global-en/brands/tableau) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plotly or Tableau more popular in search? In September 2026, Tableau had more branded searches than Plotly among data visualisation platforms worldwide. Tableau had about 558,000 branded searches, while Plotly had 33,100. Tableau made up 12.6% of all data visualisation platform searches we track, and Plotly accounted for 0.75%. ## Cite this page Brandwave. "Plotly vs Tableau: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/plotly-vs-tableau This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plotly-vs-tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.