---
title: "Plivo vs Twilio: Which is more popular by branded search?"
description: "Which is more popular in search, Plivo or Twilio? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plivo-vs-twilio"
publisher: "Brandwave"
---

# Plivo vs Twilio: Which is more popular by branded search?

Which is more popular in search, Plivo or Twilio? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plivo and Twilio
- **Competitive set**: SMS API platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Plivo Share of Search**: 3.3%
- **Twilio Share of Search**: 81.2%

## Which is more popular in search, Plivo or Twilio?

- In August 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio was estimated to have 677K branded searches compared to Plivo’s 27.1K, and held an 81.2% Share of Search versus Plivo’s 3.3%.
- Twilio was ahead of Plivo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plivo’s estimated Share of Search among SMS API platforms worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide moved from 79.2% to 81.2%, and its estimated monthly branded searches moved from 676K to 677K.

## How did search popularity change for SMS API platforms worldwide in August 2026?

- In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.

## Month by month

| Month | Plivo estimated searches | Plivo Share of Search | Plivo rank | Twilio estimated searches | Twilio Share of Search | Twilio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 2.6% | 5 | 676K | 79.2% | 1 |
| Nov 2025 | 22.2K | 3.1% | 5 | 553K | 77.4% | 1 |
| Dec 2025 | 18.1K | 3% | 5 | 453K | 74.2% | 1 |
| Jan 2026 | 22.2K | 3% | 5 | 553K | 75.6% | 1 |
| Feb 2026 | 22.2K | 3.1% | 5 | 553K | 77.4% | 1 |
| Mar 2026 | 22.2K | 2.6% | 5 | 677K | 79.2% | 1 |
| Apr 2026 | 27.1K | 3.2% | 4 | 677K | 80.7% | 1 |
| May 2026 | 22.2K | 2.7% | 4 | 676K | 81.1% | 1 |
| Jun 2026 | 22.2K | 2.7% | 4 | 676K | 81.5% | 1 |
| Jul 2026 | 22.2K | 2.7% | 4 | 676K | 81.5% | 1 |
| Aug 2026 | 27.1K | 3.3% | 4 | 677K | 81.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plivo’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plivo**: Measured on the search term “plivo”.
- **Twilio**: Measured on the search terms “twilio”, “twilio app”, “twilio com”, “twilio communications api” and “twilio software”, summed into one figure.

- [Plivo profile](/demand/global-en/brands/plivo)
- [Twilio profile](/demand/global-en/brands/twilio)
- [All SMS API platforms worldwide](/demand/global-en/categories/sms-api-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plivo or Twilio?

In August 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio was estimated to have 677K branded searches compared to Plivo’s 27.1K, and held an 81.2% Share of Search versus Plivo’s 3.3%.

## Cite this page

Brandwave. "Plivo vs Twilio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/plivo-vs-twilio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plivo-vs-twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.