--- title: "Playseat vs Thrustmaster: Which is searched more?" description: "Is Playseat or Thrustmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/playseat-vs-thrustmaster" publisher: "Brandwave" --- # Playseat vs Thrustmaster: Which is searched more? Is Playseat or Thrustmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Playseat and Thrustmaster - **Competitive set**: Sim racing brands - **Market**: Global - **Month measured**: Sep 2026 - **Playseat Share of Search**: 6.1% - **Thrustmaster Share of Search**: 4.6% ## Is Playseat or Thrustmaster more popular in search? - In September 2026, Playseat had more branded searches than Thrustmaster among sim racing brands worldwide. Playseat had about 60,500 branded searches, while Thrustmaster had 45,900. Playseat made up 6.1% of all sim racing brand searches we track, and Thrustmaster accounted for 4.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Thrustmaster took it in May 2026, Playseat took it in August 2026. - Across the 12 months ending September 2026, Playseat’s share of searches among sim racing brands worldwide moved from 6.3% to 6.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 80.6K to 45.9K. ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thrustmaster was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Playseat did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide. ## Month by month | Month | Playseat estimated searches | Playseat Share of Search | Playseat rank | Thrustmaster estimated searches | Thrustmaster Share of Search | Thrustmaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 6.3% | 4 | 80.6K | 5.7% | 6 | | Nov 2025 | 110K | 5.8% | 4 | 98.6K | 5.2% | 6 | | Dec 2025 | 165K | 7.7% | 3 | 120K | 5.6% | 5 | | Jan 2026 | 110K | 6.4% | 4 | 98.6K | 5.7% | 5 | | Feb 2026 | 74K | 6.2% | 4 | 67.1K | 5.6% | 5 | | Mar 2026 | 74K | 6.3% | 4 | 67.1K | 5.7% | 6 | | Apr 2026 | 60.5K | 5.4% | 4 | 54.9K | 4.9% | 6 | | May 2026 | 74K | 5% | 6 | 83.9K | 5.6% | 5 | | Jun 2026 | 60.5K | 5% | 6 | 68.6K | 5.6% | 5 | | Jul 2026 | 49.5K | 4.9% | 6 | 54.9K | 5.4% | 5 | | Aug 2026 | 49.5K | 4.9% | 6 | 45.9K | 4.6% | 7 | | Sep 2026 | 60.5K | 6.1% | 4 | 45.9K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Playseat’s and Thrustmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Playseat**: Measured on the search term “playseat”. - **Thrustmaster**: Measured on the search terms “thrustmaster t300” and “thrustmaster wheel”, summed into one figure. - [Playseat profile](/demand/global-en/brands/playseat) - [Thrustmaster profile](/demand/global-en/brands/thrustmaster) - [All sim racing brands worldwide](/demand/global-en/categories/sim-racing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Playseat or Thrustmaster more popular in search? In September 2026, Playseat had more branded searches than Thrustmaster among sim racing brands worldwide. Playseat had about 60,500 branded searches, while Thrustmaster had 45,900. Playseat made up 6.1% of all sim racing brand searches we track, and Thrustmaster accounted for 4.6%. ## Cite this page Brandwave. "Playseat vs Thrustmaster: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/playseat-vs-thrustmaster This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/playseat-vs-thrustmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.