--- title: "Platinum vs Sailor: Which is searched more?" description: "Is Platinum or Sailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/platinum-pen-vs-sailor-pens" publisher: "Brandwave" --- # Platinum vs Sailor: Which is searched more? Is Platinum or Sailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Platinum and Sailor - **Competitive set**: Fountain pen brands - **Market**: Global - **Month measured**: Sep 2026 - **Platinum Share of Search**: 0.57% - **Sailor Share of Search**: 1.9% ## Is Platinum or Sailor more popular in search? - In September 2026, Sailor had more branded searches than Platinum among fountain pen brands worldwide. Sailor had about 12,100 branded searches, while Platinum had 3,600. Sailor made up 1.9% of all fountain pen brand searches we track, and Platinum accounted for 0.57%. - Sailor was ahead of Platinum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Platinum’s share of searches among fountain pen brands worldwide moved from 0.5% to 0.57%, and its estimated monthly branded searches moved from 2.4K to 3.6K. - Across the 12 months ending September 2026, Sailor’s share of searches among fountain pen brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top fountain pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Platinum was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sailor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Platinum was listed before Sailor in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lamy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Platinum | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sailor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Montblanc | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TWSBI | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kaweco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Parker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fountain pen brands - Asked ChatGPT "Which fountain pen brand should I buy?": 1. Pilot, 2. Lamy, 3. Platinum, 4. Sailor - Asked ChatGPT "What are the best fountain pen brands?": 1. Pilot, 2. Lamy, 3. Sailor, 4. Platinum, 5. Montblanc, 6. TWSBI, 7. Kaweco - Asked ChatGPT "What's the best fountain pen brand for smooth everyday writing?": 1. Pilot, 2. Lamy, 3. Platinum - Searched Google, AI Overview "best fountain pen": 1. Lamy, 2. Pilot, 3. Montblanc - Searched Google, AI Overview "fountain pen for beginners": 1. Platinum, 2. Pilot, 3. Lamy, 4. TWSBI Not named in any answer: Parker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fountain pen brands worldwide in September 2026? - Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. - Estimated monthly branded searches for Sailor worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## Month by month | Month | Platinum estimated searches | Platinum Share of Search | Platinum rank | Sailor estimated searches | Sailor Share of Search | Sailor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.5% | 8 | 8.1K | 1.7% | 7 | | Nov 2025 | 2.9K | 0.59% | 8 | 6.6K | 1.3% | 7 | | Dec 2025 | 2.9K | 0.5% | 8 | 8.1K | 1.4% | 7 | | Jan 2026 | 3.6K | 0.71% | 8 | 9.9K | 2% | 7 | | Feb 2026 | 2.9K | 0.59% | 8 | 8.1K | 1.7% | 7 | | Mar 2026 | 2.9K | 0.59% | 8 | 9.9K | 2% | 7 | | Apr 2026 | 2.9K | 0.65% | 8 | 8.1K | 1.8% | 7 | | May 2026 | 2.9K | 0.64% | 8 | 9.9K | 2.2% | 7 | | Jun 2026 | 2.9K | 0.64% | 8 | 8.1K | 1.8% | 7 | | Jul 2026 | 2.9K | 0.51% | 8 | 9.9K | 1.8% | 7 | | Aug 2026 | 3.6K | 0.6% | 8 | 9.9K | 1.7% | 7 | | Sep 2026 | 3.6K | 0.57% | 8 | 12.1K | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Platinum’s and Sailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Platinum**: Measured on the search term “platinum fountain pen”. - **Sailor**: Measured on the search term “sailor fountain pen”. - [Platinum profile](/demand/global-en/brands/platinum-pen) - [Sailor profile](/demand/global-en/brands/sailor-pens) - [All fountain pen brands worldwide](/demand/global-en/categories/fountain-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Platinum or Sailor more popular in search? In September 2026, Sailor had more branded searches than Platinum among fountain pen brands worldwide. Sailor had about 12,100 branded searches, while Platinum had 3,600. Sailor made up 1.9% of all fountain pen brand searches we track, and Platinum accounted for 0.57%. ## Cite this page Brandwave. "Platinum vs Sailor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/platinum-pen-vs-sailor-pens This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/platinum-pen-vs-sailor-pens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.