---
title: "Planters vs Wonderful: Which is more popular by branded search?"
description: "Which is more popular in search, Planters or Wonderful? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/planters-vs-wonderful"
publisher: "Brandwave"
---

# Planters vs Wonderful: Which is more popular by branded search?

Which is more popular in search, Planters or Wonderful? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Planters and Wonderful
- **Competitive set**: Nuts
- **Market**: Global
- **Month measured**: Aug 2026
- **Planters Share of Search**: 0.68%
- **Wonderful Share of Search**: 3.4%

## Which is more popular in search, Planters or Wonderful?

- In August 2026, Wonderful had more branded searches than Planters among nuts worldwide. Wonderful was estimated to have 18.1K branded searches compared to Planters’ 3.6K, and held a 3.4% Share of Search versus Planters’ 0.68%.
- Wonderful was ahead of Planters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide moved from 0.87% to 0.68%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, Wonderful’s estimated Share of Search among nuts worldwide moved from 5.4% to 3.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for nuts worldwide in August 2026?

- Estimated monthly branded searches for Wonderful worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Month by month

| Month | Planters estimated searches | Planters Share of Search | Planters rank | Wonderful estimated searches | Wonderful Share of Search | Wonderful rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 0.87% | 4 | 22.2K | 5.4% | 3 |
| Nov 2025 | 4.4K | 0.96% | 4 | 18.1K | 3.9% | 3 |
| Dec 2025 | 5.4K | 1% | 4 | 27.1K | 5% | 3 |
| Jan 2026 | 4.4K | 0.88% | 4 | 22.2K | 4.4% | 3 |
| Feb 2026 | 4.4K | 0.89% | 4 | 22.2K | 4.5% | 3 |
| Mar 2026 | 4.4K | 0.79% | 4 | 22.2K | 4% | 3 |
| Apr 2026 | 3.6K | 0.87% | 4 | 22.2K | 5.4% | 3 |
| May 2026 | 3.6K | 0.75% | 4 | 22.2K | 4.6% | 3 |
| Jun 2026 | 4.4K | 0.93% | 4 | 18.1K | 3.8% | 3 |
| Jul 2026 | 3.6K | 0.77% | 4 | 18.1K | 3.9% | 3 |
| Aug 2026 | 3.6K | 0.68% | 4 | 18.1K | 3.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Planters’ and Wonderful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Planters**: Measured on the search term “planters nuts”.
- **Wonderful**: Measured on the search term “wonderful pistachios”.

- [Planters profile](/demand/global-en/brands/planters)
- [Wonderful profile](/demand/global-en/brands/wonderful)
- [All nuts worldwide](/demand/global-en/categories/nuts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Planters or Wonderful?

In August 2026, Wonderful had more branded searches than Planters among nuts worldwide. Wonderful was estimated to have 18.1K branded searches compared to Planters’ 3.6K, and held a 3.4% Share of Search versus Planters’ 0.68%.

## Cite this page

Brandwave. "Planters vs Wonderful: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/planters-vs-wonderful

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/planters-vs-wonderful. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.