---
title: "Plano vs Rapala: Which is more popular by branded search?"
description: "Which is more popular in search, Plano or Rapala? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plano-vs-rapala"
publisher: "Brandwave"
---

# Plano vs Rapala: Which is more popular by branded search?

Which is more popular in search, Plano or Rapala? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plano and Rapala
- **Competitive set**: Tackle box brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Plano Share of Search**: 33.6%
- **Rapala Share of Search**: 8.3%

## Which is more popular in search, Plano or Rapala?

- In August 2026, Plano had more branded searches than Rapala among tackle box brands worldwide. Plano was estimated to have 301K branded searches compared to Rapala’s 74K, and held a 33.6% Share of Search versus Rapala’s 8.3%.
- Plano was ahead of Rapala in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plano’s estimated Share of Search among tackle box brands worldwide moved from 33.9% to 33.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide moved from 6.8% to 8.3%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for tackle box brands worldwide in August 2026?

- In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.
- Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Month by month

| Month | Plano estimated searches | Plano Share of Search | Plano rank | Rapala estimated searches | Rapala Share of Search | Rapala rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 33.9% | 2 | 60.5K | 6.8% | 4 |
| Nov 2025 | 301K | 36.2% | 1 | 60.5K | 7.3% | 4 |
| Dec 2025 | 246K | 32% | 2 | 60.5K | 7.9% | 4 |
| Jan 2026 | 246K | 32.4% | 2 | 49.5K | 6.5% | 4 |
| Feb 2026 | 246K | 32.6% | 2 | 49.5K | 6.6% | 4 |
| Mar 2026 | 301K | 33.9% | 2 | 60.5K | 6.8% | 4 |
| Apr 2026 | 301K | 31.1% | 2 | 60.5K | 6.2% | 4 |
| May 2026 | 301K | 29.7% | 2 | 74K | 7.3% | 4 |
| Jun 2026 | 301K | 33.6% | 2 | 74K | 8.3% | 4 |
| Jul 2026 | 246K | 29.1% | 2 | 74K | 8.8% | 4 |
| Aug 2026 | 301K | 33.6% | 2 | 74K | 8.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plano’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plano**: Measured on the search term “plano”.
- **Rapala**: Measured on the search term “rapala”.

- [Plano profile](/demand/global-en/brands/plano)
- [Rapala profile](/demand/global-en/brands/rapala)
- [All tackle box brands worldwide](/demand/global-en/categories/tackle-box-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plano or Rapala?

In August 2026, Plano had more branded searches than Rapala among tackle box brands worldwide. Plano was estimated to have 301K branded searches compared to Rapala’s 74K, and held a 33.6% Share of Search versus Rapala’s 8.3%.

## Cite this page

Brandwave. "Plano vs Rapala: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/plano-vs-rapala

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plano-vs-rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.