---
title: "Plaid vs Yodlee: Which is more popular by branded search?"
description: "Which is more popular in search, Plaid or Yodlee? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plaid-vs-yodlee"
publisher: "Brandwave"
---

# Plaid vs Yodlee: Which is more popular by branded search?

Which is more popular in search, Plaid or Yodlee? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plaid and Yodlee
- **Competitive set**: Open banking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Plaid Share of Search**: 95%
- **Yodlee Share of Search**: 2.6%

## Which is more popular in search, Plaid or Yodlee?

- In August 2026, Plaid had more branded searches than Yodlee among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to Yodlee’s 12.1K, and held a 95% Share of Search versus Yodlee’s 2.6%.
- Plaid was ahead of Yodlee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide moved from 93.4% to 95%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Yodlee’s estimated Share of Search among open banking platforms worldwide moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for open banking platforms worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%.
- In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%.

## Month by month

| Month | Plaid estimated searches | Plaid Share of Search | Plaid rank | Yodlee estimated searches | Yodlee Share of Search | Yodlee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 93.4% | 1 | 14.8K | 3.1% | 3 |
| Nov 2025 | 673K | 96.3% | 1 | 12.1K | 1.7% | 3 |
| Dec 2025 | 550K | 95.5% | 1 | 12.1K | 2.1% | 3 |
| Jan 2026 | 450K | 93.5% | 1 | 14.8K | 3.1% | 3 |
| Feb 2026 | 368K | 93.4% | 1 | 12.1K | 3.1% | 3 |
| Mar 2026 | 368K | 92.1% | 1 | 14.8K | 3.7% | 3 |
| Apr 2026 | 368K | 92.7% | 1 | 14.8K | 3.7% | 2 |
| May 2026 | 368K | 93.4% | 1 | 12.1K | 3.1% | 3 |
| Jun 2026 | 368K | 93.4% | 1 | 12.1K | 3.1% | 3 |
| Jul 2026 | 368K | 93.4% | 1 | 12.1K | 3.1% | 3 |
| Aug 2026 | 450K | 95% | 1 | 12.1K | 2.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plaid’s and Yodlee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plaid**: Measured on the search term “plaid”.
- **Yodlee**: Measured on the search term “yodlee”.

- [Plaid profile](/demand/global-en/brands/plaid)
- [Yodlee profile](/demand/global-en/brands/yodlee)
- [All open banking platforms worldwide](/demand/global-en/categories/open-banking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plaid or Yodlee?

In August 2026, Plaid had more branded searches than Yodlee among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to Yodlee’s 12.1K, and held a 95% Share of Search versus Yodlee’s 2.6%.

## Cite this page

Brandwave. "Plaid vs Yodlee: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/plaid-vs-yodlee

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plaid-vs-yodlee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.