---
title: "Plaid vs Tink: Which is searched more?"
description: "Which is more popular in search, Plaid or Tink? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plaid-vs-tink"
publisher: "Brandwave"
---

# Plaid vs Tink: Which is searched more?

Which is more popular in search, Plaid or Tink? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plaid and Tink
- **Competitive set**: Open banking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Plaid Share of Search**: 95%
- **Tink Share of Search**: 0.07%

## Which is more popular in search, Plaid or Tink?

- In August 2026, Plaid had more branded searches than Tink among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to Tink’s 320, and held a 95% Share of Search versus Tink’s 0.07%.
- Plaid was ahead of Tink in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide moved from 93.4% to 95%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Tink’s estimated Share of Search among open banking platforms worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 390 to 320.

## How did search popularity change for open banking platforms worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%.
- Estimated monthly branded searches for Tink worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Month by month

| Month | Plaid estimated searches | Plaid Share of Search | Plaid rank | Tink estimated searches | Tink Share of Search | Tink rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 93.4% | 1 | 390 | 0.08% | 5 |
| Nov 2025 | 673K | 96.3% | 1 | 390 | 0.06% | 5 |
| Dec 2025 | 550K | 95.5% | 1 | 320 | 0.06% | 5 |
| Jan 2026 | 450K | 93.5% | 1 | 320 | 0.07% | 5 |
| Feb 2026 | 368K | 93.4% | 1 | 390 | 0.1% | 5 |
| Mar 2026 | 368K | 92.1% | 1 | 390 | 0.1% | 5 |
| Apr 2026 | 368K | 92.7% | 1 | 390 | 0.1% | 5 |
| May 2026 | 368K | 93.4% | 1 | 390 | 0.1% | 5 |
| Jun 2026 | 368K | 93.4% | 1 | 390 | 0.1% | 5 |
| Jul 2026 | 368K | 93.4% | 1 | 320 | 0.08% | 5 |
| Aug 2026 | 450K | 95% | 1 | 320 | 0.07% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Plaid’s and Tink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plaid**: Measured on the search term “plaid”.
- **Tink**: Measured on the search term “tink open banking”.

- [Plaid profile](/demand/global-en/brands/plaid)
- [Tink profile](/demand/global-en/brands/tink)
- [All open banking platforms worldwide](/demand/global-en/categories/open-banking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plaid or Tink?

In August 2026, Plaid had more branded searches than Tink among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to Tink’s 320, and held a 95% Share of Search versus Tink’s 0.07%.

## Cite this page

Brandwave. "Plaid vs Tink: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/plaid-vs-tink

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plaid-vs-tink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.