---
title: "Plaid vs Rainbow: Which is searched more?"
description: "Which is more popular in search, Plaid or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Washi Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/plaid-vs-rainbow"
publisher: "Brandwave"
---

# Plaid vs Rainbow: Which is searched more?

Which is more popular in search, Plaid or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Washi Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plaid and Rainbow
- **Competitive set**: Washi Tape brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Plaid Share of Search**: 2.6%
- **Rainbow Share of Search**: 16%

## Which is more popular in search, Plaid or Rainbow?

- In September 2026, Rainbow had more branded searches than Plaid among washi Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Plaid’s 450K, and held a 16% Share of Search versus Plaid’s 2.6%.
- Rainbow was ahead of Plaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plaid’s estimated Share of Search among washi Tape brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among washi Tape brands worldwide moved from 13.6% to 16%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for washi Tape brands worldwide in September 2026?

- Rainbow’s estimated Share of Search among washi Tape brands worldwide has lost ground for 3 months in a row, from 19% to 16% in September 2026.

## Month by month

| Month | Plaid estimated searches | Plaid Share of Search | Plaid rank | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 2.2% | 3 | 2.7M | 13.6% | 2 |
| Nov 2025 | 673K | 3.3% | 3 | 2.7M | 13.3% | 2 |
| Dec 2025 | 550K | 2.7% | 3 | 2.7M | 13.5% | 2 |
| Jan 2026 | 450K | 2.2% | 3 | 2.7M | 13.6% | 2 |
| Feb 2026 | 368K | 2.1% | 3 | 2.7M | 16% | 2 |
| Mar 2026 | 368K | 1.8% | 4 | 3.4M | 16.1% | 2 |
| Apr 2026 | 368K | 2.1% | 3 | 2.7M | 16% | 2 |
| May 2026 | 368K | 2.1% | 4 | 3.4M | 18.8% | 2 |
| Jun 2026 | 368K | 2.1% | 3 | 3.4M | 19% | 2 |
| Jul 2026 | 368K | 2.1% | 3 | 3.4M | 18.9% | 2 |
| Aug 2026 | 450K | 2.2% | 3 | 3.4M | 16.1% | 2 |
| Sep 2026 | 450K | 2.6% | 3 | 2.7M | 16% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Plaid’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plaid**: Measured on the search term “plaid”.
- **Rainbow**: Measured on the search term “rainbow”.

- [Plaid profile](/demand/global-en/brands/plaid)
- [Rainbow profile](/demand/global-en/brands/rainbow)
- [All washi Tape brands worldwide](/demand/global-en/categories/washi-tape-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Plaid or Rainbow?

In September 2026, Rainbow had more branded searches than Plaid among washi Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Plaid’s 450K, and held a 16% Share of Search versus Plaid’s 2.6%.

## Cite this page

Brandwave. "Plaid vs Rainbow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/plaid-vs-rainbow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/plaid-vs-rainbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.