--- title: "PitchBook vs ZoomInfo: Which is more popular by branded search?" description: "Which is more popular in search, PitchBook or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pitchbook-vs-zoominfo" publisher: "Brandwave" --- # PitchBook vs ZoomInfo: Which is more popular by branded search? Which is more popular in search, PitchBook or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PitchBook and ZoomInfo - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Aug 2026 - **PitchBook Share of Search**: 9.9% - **ZoomInfo Share of Search**: 33.4% ## Which is more popular in search, PitchBook or ZoomInfo? - In August 2026, ZoomInfo had more branded searches than PitchBook among business data platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to PitchBook’s 60.5K, and held a 33.4% Share of Search versus PitchBook’s 9.9%. - ZoomInfo was ahead of PitchBook in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PitchBook’s estimated Share of Search among business data platforms worldwide moved from 11.7% to 9.9%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide moved from 32.6% to 33.4%, and its estimated monthly branded searches moved from 251K to 204K. ## How did search popularity change for business data platforms worldwide in August 2026? - In August 2026, Dun & Bradstreet overtook ZoomInfo to take the highest estimated Share of Search among business data platforms worldwide, at 40.2%. - In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 9% to 9.9%. - In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.9% to 33.4%. ## Month by month | Month | PitchBook estimated searches | PitchBook Share of Search | PitchBook rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 11.7% | 4 | 251K | 32.6% | 1 | | Nov 2025 | 90.5K | 13.1% | 4 | 206K | 29.7% | 2 | | Dec 2025 | 60.5K | 10.3% | 4 | 206K | 34.9% | 1 | | Jan 2026 | 90.5K | 12.3% | 4 | 251K | 34% | 1 | | Feb 2026 | 90.5K | 12.2% | 4 | 253K | 34.2% | 1 | | Mar 2026 | 135K | 14.3% | 4 | 305K | 32.2% | 1 | | Apr 2026 | 74K | 9.2% | 4 | 305K | 37.9% | 1 | | May 2026 | 60.5K | 8.6% | 4 | 250K | 35.5% | 1 | | Jun 2026 | 74K | 10.7% | 4 | 250K | 36.1% | 1 | | Jul 2026 | 60.5K | 9% | 4 | 250K | 36.9% | 1 | | Aug 2026 | 60.5K | 9.9% | 4 | 204K | 33.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PitchBook’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PitchBook**: Measured on the search term “pitchbook”. - **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure. - [PitchBook profile](/demand/global-en/brands/pitchbook) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PitchBook or ZoomInfo? In August 2026, ZoomInfo had more branded searches than PitchBook among business data platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to PitchBook’s 60.5K, and held a 33.4% Share of Search versus PitchBook’s 9.9%. ## Cite this page Brandwave. "PitchBook vs ZoomInfo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pitchbook-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pitchbook-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.