---
title: "Pinlock vs Shoei: Which is searched more?"
description: "Is Pinlock or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Helmet visor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pinlock-vs-shoei"
publisher: "Brandwave"
---

# Pinlock vs Shoei: Which is searched more?

Is Pinlock or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Helmet visor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pinlock and Shoei
- **Competitive set**: Helmet visor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pinlock Share of Search**: 8.1%
- **Shoei Share of Search**: 27.2%

## Is Pinlock or Shoei more popular in search?

- In September 2026, Shoei had more branded searches than Pinlock among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while Pinlock had 49,500. Shoei made up 27.2% of all helmet visor brand searches we track, and Pinlock accounted for 8.1%.
- Shoei was ahead of Pinlock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pinlock’s share of searches among helmet visor brands worldwide held steady at 8.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide moved from 27% to 27.2%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for helmet visor brands worldwide in September 2026?

- In September 2026, Pinlock gained share of searches among helmet visor brands worldwide, from 6.5% to 8.1%.
- In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.

## Month by month

| Month | Pinlock estimated searches | Pinlock Share of Search | Pinlock rank | Shoei estimated searches | Shoei Share of Search | Shoei rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 8.1% | 6 | 165K | 27% | 1 |
| Nov 2025 | 49.5K | 7.5% | 6 | 201K | 30.5% | 1 |
| Dec 2025 | 49.5K | 8.3% | 6 | 165K | 27.8% | 1 |
| Jan 2026 | 49.5K | 8.3% | 6 | 165K | 27.8% | 1 |
| Feb 2026 | 40.5K | 7.6% | 6 | 135K | 25.5% | 1 |
| Mar 2026 | 49.5K | 7.1% | 6 | 201K | 28.7% | 1 |
| Apr 2026 | 49.5K | 7.1% | 6 | 201K | 28.7% | 1 |
| May 2026 | 49.5K | 7.1% | 6 | 201K | 28.7% | 1 |
| Jun 2026 | 49.5K | 7.2% | 6 | 201K | 29.3% | 1 |
| Jul 2026 | 40.5K | 6.5% | 6 | 165K | 26.5% | 1 |
| Aug 2026 | 40.5K | 6.5% | 6 | 165K | 26.5% | 1 |
| Sep 2026 | 49.5K | 8.1% | 6 | 165K | 27.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pinlock’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pinlock**: Measured on the search term “pinlock”.
- **Shoei**: Measured on the search term “shoei”.

- [Pinlock profile](/demand/global-en/brands/pinlock)
- [Shoei profile](/demand/global-en/brands/shoei)
- [All helmet visor brands worldwide](/demand/global-en/categories/helmet-visor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pinlock or Shoei more popular in search?

In September 2026, Shoei had more branded searches than Pinlock among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while Pinlock had 49,500. Shoei made up 27.2% of all helmet visor brand searches we track, and Pinlock accounted for 8.1%.

## Cite this page

Brandwave. "Pinlock vs Shoei: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pinlock-vs-shoei

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pinlock-vs-shoei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.