---
title: "Pilot vs Zebra: Which is searched more?"
description: "Which is more popular in search, Pilot or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pilot-vs-zebra"
publisher: "Brandwave"
---

# Pilot vs Zebra: Which is searched more?

Which is more popular in search, Pilot or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pilot and Zebra
- **Competitive set**: Pen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pilot Share of Search**: 4%
- **Zebra Share of Search**: 0.03%

## Which is more popular in search, Pilot or Zebra?

- In September 2026, Pilot had more branded searches than Zebra among pen brands worldwide. Pilot was estimated to have 38K branded searches compared to Zebra’s 320, and held a 4% Share of Search versus Zebra’s 0.03%.
- Pilot was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen brands worldwide moved from 3.4% to 4%, and its estimated monthly branded searches moved from 31.6K to 38K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among pen brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 320.

## How did search popularity change for pen brands worldwide in September 2026?

- Estimated monthly branded searches for Pilot worldwide rose 20.3% over 12 measured months, from 31.6K to 38K in September 2026.

## Month by month

| Month | Pilot estimated searches | Pilot Share of Search | Pilot rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.6K | 3.4% | 4 | 320 | 0.03% | 5 |
| Nov 2025 | 33.1K | 3.6% | 4 | 320 | 0.03% | 5 |
| Dec 2025 | 51.7K | 5.4% | 4 | 320 | 0.03% | 5 |
| Jan 2026 | 38.3K | 3.7% | 4 | 390 | 0.04% | 5 |
| Feb 2026 | 38K | 4.4% | 4 | 320 | 0.04% | 5 |
| Mar 2026 | 31.3K | 3.6% | 4 | 320 | 0.04% | 5 |
| Apr 2026 | 42.2K | 4.9% | 3 | 260 | 0.03% | 5 |
| May 2026 | 42.2K | 5.3% | 3 | 320 | 0.04% | 5 |
| Jun 2026 | 27.1K | 3.8% | 4 | 260 | 0.04% | 5 |
| Jul 2026 | 33K | 4.1% | 4 | 320 | 0.04% | 5 |
| Aug 2026 | 46.2K | 4.4% | 4 | 590 | 0.06% | 5 |
| Sep 2026 | 38K | 4% | 4 | 320 | 0.03% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pilot’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen” and “pilot stationery”, summed into one figure.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Pilot profile](/demand/global-en/brands/pilot)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pilot or Zebra?

In September 2026, Pilot had more branded searches than Zebra among pen brands worldwide. Pilot was estimated to have 38K branded searches compared to Zebra’s 320, and held a 4% Share of Search versus Zebra’s 0.03%.

## Cite this page

Brandwave. "Pilot vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pilot-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pilot-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.