---
title: "Pilot vs Sharpie: Which is searched more?"
description: "Which is more popular in search, Pilot or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pilot-vs-sharpie"
publisher: "Brandwave"
---

# Pilot vs Sharpie: Which is searched more?

Which is more popular in search, Pilot or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pilot and Sharpie
- **Competitive set**: Pen and stationery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pilot Share of Search**: 51.1%
- **Sharpie Share of Search**: 8.4%

## Which is more popular in search, Pilot or Sharpie?

- In September 2026, Pilot had more branded searches than Sharpie among pen and stationery brands worldwide. Pilot was estimated to have 1M branded searches compared to Sharpie’s 165K, and held a 51.1% Share of Search versus Sharpie’s 8.4%.
- Pilot was ahead of Sharpie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide moved from 56.2% to 51.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among pen and stationery brands worldwide moved from 7.6% to 8.4%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

- Estimated monthly branded searches for Pilot worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Month by month

| Month | Pilot estimated searches | Pilot Share of Search | Pilot rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 56.2% | 1 | 165K | 7.6% | 4 |
| Nov 2025 | 1M | 50.6% | 1 | 165K | 8.3% | 4 |
| Dec 2025 | 1M | 49.1% | 1 | 165K | 8.1% | 4 |
| Jan 2026 | 1.2M | 54.8% | 1 | 165K | 7.4% | 4 |
| Feb 2026 | 1M | 55.5% | 1 | 135K | 7.5% | 4 |
| Mar 2026 | 1M | 51.7% | 1 | 201K | 10.4% | 3 |
| Apr 2026 | 1M | 53.1% | 1 | 165K | 8.8% | 4 |
| May 2026 | 823K | 50.2% | 1 | 165K | 10.1% | 4 |
| Jun 2026 | 823K | 51.5% | 1 | 135K | 8.5% | 4 |
| Jul 2026 | 1M | 56.3% | 1 | 135K | 7.6% | 4 |
| Aug 2026 | 1M | 51.1% | 1 | 165K | 8.4% | 4 |
| Sep 2026 | 1M | 51.1% | 1 | 165K | 8.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pilot’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pilot**: Measured on the search term “pilot”.
- **Sharpie**: Measured on the search term “sharpie”.

- [Pilot profile](/demand/global-en/brands/pilot)
- [Sharpie profile](/demand/global-en/brands/sharpie)
- [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pilot or Sharpie?

In September 2026, Pilot had more branded searches than Sharpie among pen and stationery brands worldwide. Pilot was estimated to have 1M branded searches compared to Sharpie’s 165K, and held a 51.1% Share of Search versus Sharpie’s 8.4%.

## Cite this page

Brandwave. "Pilot vs Sharpie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pilot-vs-sharpie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pilot-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.