--- title: "Pilot vs Platinum: Which is searched more?" description: "Is Pilot or Platinum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pilot-vs-platinum-pen" publisher: "Brandwave" --- # Pilot vs Platinum: Which is searched more? Is Pilot or Platinum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fountain pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pilot and Platinum - **Competitive set**: Fountain pen brands - **Market**: Global - **Month measured**: Sep 2026 - **Pilot Share of Search**: 27.3% - **Platinum Share of Search**: 0.57% ## Is Pilot or Platinum more popular in search? - In September 2026, Pilot had more branded searches than Platinum among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Platinum had 3,600. Pilot made up 27.3% of all fountain pen brand searches we track, and Platinum accounted for 0.57%. - Pilot was ahead of Platinum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pilot’s share of searches among fountain pen brands worldwide moved from 29.7% to 27.3%, and its estimated monthly branded searches moved from 142K to 173K. - Across the 12 months ending September 2026, Platinum’s share of searches among fountain pen brands worldwide moved from 0.5% to 0.57%, and its estimated monthly branded searches moved from 2.4K to 3.6K. ## Top fountain pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot appeared in all five answers. Platinum was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pilot was listed before Platinum in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lamy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Platinum | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sailor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Montblanc | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TWSBI | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kaweco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Parker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fountain pen brands - Asked ChatGPT "Which fountain pen brand should I buy?": 1. Pilot, 2. Lamy, 3. Platinum, 4. Sailor - Asked ChatGPT "What are the best fountain pen brands?": 1. Pilot, 2. Lamy, 3. Sailor, 4. Platinum, 5. Montblanc, 6. TWSBI, 7. Kaweco - Asked ChatGPT "What's the best fountain pen brand for smooth everyday writing?": 1. Pilot, 2. Lamy, 3. Platinum - Searched Google, AI Overview "best fountain pen": 1. Lamy, 2. Pilot, 3. Montblanc - Searched Google, AI Overview "fountain pen for beginners": 1. Platinum, 2. Pilot, 3. Lamy, 4. TWSBI Not named in any answer: Parker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fountain pen brands worldwide in September 2026? - In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%. - Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. ## Month by month | Month | Pilot estimated searches | Pilot Share of Search | Pilot rank | Platinum estimated searches | Platinum Share of Search | Platinum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 142K | 29.7% | 2 | 2.4K | 0.5% | 8 | | Nov 2025 | 143K | 29% | 2 | 2.9K | 0.59% | 8 | | Dec 2025 | 162K | 27.9% | 2 | 2.9K | 0.5% | 8 | | Jan 2026 | 148K | 29.3% | 2 | 3.6K | 0.71% | 8 | | Feb 2026 | 148K | 30.2% | 2 | 2.9K | 0.59% | 8 | | Mar 2026 | 141K | 28.8% | 2 | 2.9K | 0.59% | 8 | | Apr 2026 | 152K | 33.9% | 2 | 2.9K | 0.65% | 8 | | May 2026 | 152K | 33.7% | 2 | 2.9K | 0.64% | 8 | | Jun 2026 | 137K | 30.1% | 2 | 2.9K | 0.64% | 8 | | Jul 2026 | 168K | 29.8% | 2 | 2.9K | 0.51% | 8 | | Aug 2026 | 181K | 30.4% | 2 | 3.6K | 0.6% | 8 | | Sep 2026 | 173K | 27.3% | 2 | 3.6K | 0.57% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Pilot’s and Platinum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pilot**: Measured on the search terms “pilot ballpoint pen”, “pilot fountain pen”, “pilot pen” and “pilot stationery”, summed into one figure. - **Platinum**: Measured on the search term “platinum fountain pen”. - [Pilot profile](/demand/global-en/brands/pilot) - [Platinum profile](/demand/global-en/brands/platinum-pen) - [All fountain pen brands worldwide](/demand/global-en/categories/fountain-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pilot or Platinum more popular in search? In September 2026, Pilot had more branded searches than Platinum among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Platinum had 3,600. Pilot made up 27.3% of all fountain pen brand searches we track, and Platinum accounted for 0.57%. ## Cite this page Brandwave. "Pilot vs Platinum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pilot-vs-platinum-pen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pilot-vs-platinum-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.