---
title: "Pilot vs Sharpie: Which is searched more?"
description: "Which is more popular in search, Pilot or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pilot-pens-vs-sharpie"
publisher: "Brandwave"
---

# Pilot vs Sharpie: Which is searched more?

Which is more popular in search, Pilot or Sharpie? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pilot and Sharpie
- **Competitive set**: Stationery
- **Market**: Global
- **Month measured**: Aug 2026
- **Pilot Share of Search**: 31.1%
- **Sharpie Share of Search**: 19%

## Which is more popular in search, Pilot or Sharpie?

- In August 2026, Pilot had more branded searches than Sharpie among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Sharpie’s 165K, and held a 31.1% Share of Search versus Sharpie’s 19%.
- Pilot was ahead of Sharpie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide moved from 27.8% to 31.1%, and its estimated monthly branded searches moved from 220K to 270K.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide moved from 20.8% to 19%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for stationery worldwide in August 2026?

- In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 18.3% to 19%.
- In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 36.6% to 31.1%.

## Month by month

| Month | Pilot estimated searches | Pilot Share of Search | Pilot rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 27.8% | 1 | 165K | 20.8% | 3 |
| Nov 2025 | 220K | 26.8% | 2 | 165K | 20.1% | 3 |
| Dec 2025 | 220K | 25.4% | 2 | 165K | 19% | 3 |
| Jan 2026 | 220K | 25.8% | 2 | 165K | 19.4% | 3 |
| Feb 2026 | 220K | 30.4% | 1 | 135K | 18.6% | 3 |
| Mar 2026 | 220K | 28.4% | 1 | 201K | 25.9% | 2 |
| Apr 2026 | 220K | 30.3% | 1 | 165K | 22.7% | 3 |
| May 2026 | 220K | 30.8% | 1 | 165K | 23.1% | 3 |
| Jun 2026 | 220K | 32.6% | 1 | 135K | 20% | 3 |
| Jul 2026 | 270K | 36.6% | 1 | 135K | 18.3% | 3 |
| Aug 2026 | 270K | 31.1% | 1 | 165K | 19% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pilot’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pilot**: Measured on the search terms “pilot pen” and “pilot pens”, summed into one figure.
- **Sharpie**: Measured on the search term “sharpie”.

- [Pilot profile](/demand/global-en/brands/pilot-pens)
- [Sharpie profile](/demand/global-en/brands/sharpie)
- [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pilot or Sharpie?

In August 2026, Pilot had more branded searches than Sharpie among stationery worldwide. Pilot was estimated to have 270K branded searches compared to Sharpie’s 165K, and held a 31.1% Share of Search versus Sharpie’s 19%.

## Cite this page

Brandwave. "Pilot vs Sharpie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pilot-pens-vs-sharpie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pilot-pens-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.