--- title: "PIKO vs Roco: Which is more popular?" description: "Is PIKO or Roco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model railway brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/piko-vs-roco" publisher: "Brandwave" --- # PIKO vs Roco: Which is more popular? Is PIKO or Roco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model railway brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PIKO and Roco - **Competitive set**: Model railway brands - **Market**: Global - **Month measured**: Oct 2026 - **PIKO Share of Search**: 0.64% - **Roco Share of Search**: 0.94% ## Is PIKO or Roco more popular in search? - In October 2026, Roco had more branded searches than PIKO among model railway brands worldwide. Roco had about 1,890 branded searches, while PIKO had 1,300. Roco made up 0.94% of all model railway brand searches we track, and PIKO accounted for 0.64%. - Roco was ahead of PIKO in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, PIKO’s share of searches among model railway brands worldwide moved from 0.51% to 0.64%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending October 2026, Roco’s share of searches among model railway brands worldwide moved from 0.66% to 0.94%, and its estimated monthly branded searches moved from 2.1K to 1.9K. ## Top model railway brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PIKO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PIKO and Roco were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kato | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bachmann | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hornby | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Marklin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Roco | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PIKO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Athearn | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Model Railroad | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lionel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | MTH | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rapido Trains | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Walthers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Graham Farish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fleischmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about model railway brands - Asked ChatGPT "Which model railway brand should I buy?": 1. Kato, 2. Bachmann, 3. Athearn, 4. Hornby, 5. PIKO - Asked ChatGPT "What are the best model railway brands?": 1. Kato, 2. Roco, 3. Marklin, 4. PIKO, 5. Hornby, 6. Bachmann, 7. Athearn - Asked ChatGPT "What's the best model railway brand for a hobbyist?": 1. Kato, 2. Bachmann, 3. Atlas Model Railroad, 4. Hornby, 5. Lionel, 6. Marklin - Searched Google, AI Overview "scale model railway": named none of the brands we track - Searched Google, AI Overview "train model kits": 1. Bachmann, 2. Kato Not named in any answer: MTH, Rapido Trains, Walthers, Graham Farish, Peco and Fleischmann. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for model railway brands worldwide in October 2026? - In October 2026, Roco rose from 12th to 11th among model railway brands worldwide. - Estimated monthly branded searches for PIKO worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in October 2026. ## How has branded search for PIKO and Roco changed worldwide over the last 12 months? | Month | PIKO estimated searches | PIKO Share of Search | PIKO rank | Roco estimated searches | Roco Share of Search | Roco rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 0.51% | 14 | 2.1K | 0.66% | 11 | | Dec 2025 | 1.9K | 0.55% | 14 | 2.1K | 0.61% | 12 | | Jan 2026 | 1.6K | 0.59% | 14 | 2.3K | 0.86% | 11 | | Feb 2026 | 1K | 0.49% | 15 | 1.5K | 0.73% | 12 | | Mar 2026 | 880 | 0.43% | 15 | 1.4K | 0.68% | 13 | | Apr 2026 | 880 | 0.46% | 14 | 1.5K | 0.77% | 12 | | May 2026 | 880 | 0.46% | 15 | 1.4K | 0.72% | 12 | | Jun 2026 | 880 | 0.49% | 14 | 1.1K | 0.61% | 12 | | Jul 2026 | 880 | 0.48% | 14 | 1.5K | 0.8% | 11 | | Aug 2026 | 1K | 0.5% | 15 | 1.6K | 0.8% | 12 | | Sep 2026 | 1K | 0.53% | 14 | 1.3K | 0.67% | 12 | | Oct 2026 | 1.3K | 0.64% | 14 | 1.9K | 0.94% | 11 | ## How are PIKO’s and Roco’s branded searches counted? Brandwave collects information about searches that people make online using PIKO’s and Roco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PIKO**: Measured on the search term “piko trains”. - **Roco**: Measured on the search terms “roco model railway” and “roco trains”, summed into one figure. - [PIKO profile](/demand/global-en/brands/piko) - [Roco profile](/demand/global-en/brands/roco) - [All model railway brands worldwide](/demand/global-en/categories/model-railway-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PIKO or Roco more popular in search? In October 2026, Roco had more branded searches than PIKO among model railway brands worldwide. Roco had about 1,890 branded searches, while PIKO had 1,300. Roco made up 0.94% of all model railway brand searches we track, and PIKO accounted for 0.64%. ## Cite this page Brandwave. "PIKO vs Roco: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/piko-vs-roco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/piko-vs-roco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.