---
title: "Pigment vs Planful: Which is more popular by branded search?"
description: "Which is more popular in search, Pigment or Planful? Compare estimated monthly branded-search demand and Share of Search inside the Financial planning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pigment-planning-vs-planful"
publisher: "Brandwave"
---

# Pigment vs Planful: Which is more popular by branded search?

Which is more popular in search, Pigment or Planful? Compare estimated monthly branded-search demand and Share of Search inside the Financial planning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pigment and Planful
- **Competitive set**: Financial planning platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Pigment Share of Search**: 0.93%
- **Planful Share of Search**: 7%

## Which is more popular in search, Pigment or Planful?

- In August 2026, Planful had more branded searches than Pigment among financial planning platforms worldwide. Planful was estimated to have 5.8K branded searches compared to Pigment’s 770, and held a 7% Share of Search versus Pigment’s 0.93%.
- Planful was ahead of Pigment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pigment’s estimated Share of Search among financial planning platforms worldwide moved from 0.95% to 0.93%, and its estimated monthly branded searches moved from 1K to 770.
- Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide moved from 9.8% to 7%, and its estimated monthly branded searches moved from 10.4K to 5.8K.

## How did search popularity change for financial planning platforms worldwide in August 2026?

- Estimated monthly branded searches for Planful worldwide fell 44.2% over 11 measured months, from 10.4K to 5.8K in August 2026.
- Estimated monthly branded searches for Pigment worldwide fell 23.8% over 11 measured months, from 1K to 770 in August 2026.

## Month by month

| Month | Pigment estimated searches | Pigment Share of Search | Pigment rank | Planful estimated searches | Planful Share of Search | Planful rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.95% | 5 | 10.4K | 9.8% | 3 |
| Nov 2025 | 890 | 0.98% | 5 | 8.5K | 9.4% | 3 |
| Dec 2025 | 760 | 0.89% | 5 | 7K | 8.2% | 3 |
| Jan 2026 | 930 | 0.89% | 5 | 8.7K | 8.3% | 3 |
| Feb 2026 | 890 | 0.86% | 5 | 7.1K | 6.8% | 3 |
| Mar 2026 | 1.2K | 1.1% | 5 | 8.7K | 8.2% | 3 |
| Apr 2026 | 960 | 0.95% | 5 | 7.1K | 7% | 3 |
| May 2026 | 860 | 1% | 5 | 5.9K | 7.1% | 3 |
| Jun 2026 | 860 | 0.89% | 5 | 5.9K | 6.1% | 3 |
| Jul 2026 | 850 | 1% | 5 | 5.8K | 7% | 3 |
| Aug 2026 | 770 | 0.93% | 5 | 5.8K | 7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pigment’s and Planful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pigment**: Measured on the search terms “fp&a pigment”, “pigment com”, “pigment financial planning” and “pigment fp&a”, summed into one figure.
- **Planful**: Measured on the search terms “planful”, “planful com”, “planful financial planning”, “planful fp&a” and “planful software”, summed into one figure.

- [Pigment profile](/demand/global-en/brands/pigment-planning)
- [Planful profile](/demand/global-en/brands/planful)
- [All financial planning platforms worldwide](/demand/global-en/categories/financial-planning-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pigment or Planful?

In August 2026, Planful had more branded searches than Pigment among financial planning platforms worldwide. Planful was estimated to have 5.8K branded searches compared to Pigment’s 770, and held a 7% Share of Search versus Pigment’s 0.93%.

## Cite this page

Brandwave. "Pigment vs Planful: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pigment-planning-vs-planful

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pigment-planning-vs-planful. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.