---
title: "Pictory vs Runway: Which is searched more?"
description: "Is Pictory or Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Faceless video tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pictory-vs-runway"
publisher: "Brandwave"
---

# Pictory vs Runway: Which is searched more?

Is Pictory or Runway more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Faceless video tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pictory and Runway
- **Competitive set**: Faceless video tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Pictory Share of Search**: 0.25%
- **Runway Share of Search**: 1.8%

## Is Pictory or Runway more popular in search?

- In September 2026, Runway had more branded searches than Pictory among faceless video tools worldwide. Runway had about 436,000 branded searches, while Pictory had 60,500. Runway made up 1.8% of all faceless video tool searches we track, and Pictory accounted for 0.25%.
- Runway was ahead of Pictory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pictory’s share of searches among faceless video tools worldwide moved from 0.75% to 0.25%, and its estimated monthly branded searches moved from 165K to 60.5K.
- Across the 12 months ending September 2026, Runway’s share of searches among faceless video tools worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 614K to 436K.

## How did search popularity change for faceless video tools worldwide in September 2026?

- Estimated monthly branded searches for Pictory worldwide fell 63.3% over 12 measured months, from 165K to 60.5K in September 2026.
- Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026.

## Month by month

| Month | Pictory estimated searches | Pictory Share of Search | Pictory rank | Runway estimated searches | Runway Share of Search | Runway rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 0.75% | 6 | 614K | 2.8% | 4 |
| Nov 2025 | 135K | 0.61% | 6 | 614K | 2.8% | 4 |
| Dec 2025 | 135K | 0.53% | 6 | 547K | 2.2% | 4 |
| Jan 2026 | 201K | 0.77% | 6 | 669K | 2.6% | 4 |
| Feb 2026 | 165K | 0.76% | 6 | 602K | 2.8% | 4 |
| Mar 2026 | 201K | 0.77% | 6 | 974K | 3.7% | 4 |
| Apr 2026 | 201K | 0.89% | 6 | 1.1M | 5% | 4 |
| May 2026 | 110K | 0.43% | 6 | 818K | 3.2% | 4 |
| Jun 2026 | 74K | 0.36% | 6 | 402K | 1.9% | 4 |
| Jul 2026 | 60.5K | 0.29% | 7 | 411K | 2% | 4 |
| Aug 2026 | 49.5K | 0.24% | 7 | 356K | 1.7% | 4 |
| Sep 2026 | 60.5K | 0.25% | 7 | 436K | 1.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pictory’s and Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pictory**: Measured on the search term “pictory”.
- **Runway**: Measured on the search terms “runway ai” and “runway ml”, summed into one figure.

- [Pictory profile](/demand/global-en/brands/pictory)
- [Runway profile](/demand/global-en/brands/runway)
- [All faceless video tools worldwide](/demand/global-en/categories/ai-faceless-video-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pictory or Runway more popular in search?

In September 2026, Runway had more branded searches than Pictory among faceless video tools worldwide. Runway had about 436,000 branded searches, while Pictory had 60,500. Runway made up 1.8% of all faceless video tool searches we track, and Pictory accounted for 0.25%.

## Cite this page

Brandwave. "Pictory vs Runway: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pictory-vs-runway

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pictory-vs-runway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.