---
title: "Pic's vs Vegemite: Which is searched more?"
description: "Which is more popular in search, Pic's or Vegemite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pics-vs-vegemite"
publisher: "Brandwave"
---

# Pic's vs Vegemite: Which is searched more?

Which is more popular in search, Pic's or Vegemite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pic's and Vegemite
- **Competitive set**: Spread brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pic's Share of Search**: 1.2%
- **Vegemite Share of Search**: 16.3%

## Which is more popular in search, Pic's or Vegemite?

- In September 2026, Vegemite had more branded searches than Pic's among spread brands worldwide. Vegemite was estimated to have 301K branded searches compared to Pic's’ 22K, and held a 16.3% Share of Search versus Pic's’ 1.2%.
- Vegemite was ahead of Pic's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pic's’ estimated Share of Search among spread brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 19.8K to 22K.
- Across the 12 months ending September 2026, Vegemite’s estimated Share of Search among spread brands worldwide moved from 16.8% to 16.3%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for spread brands worldwide in September 2026?

- In September 2026, Marmite overtook Vegemite to rank 2nd among spread brands worldwide, with 16.3% estimated Share of Search.
- In September 2026, Vegemite lost estimated Share of Search among spread brands worldwide, from 19.8% to 16.3%.
- Estimated monthly branded searches for Pic's worldwide rose 11.1% over 12 measured months, from 19.8K to 22K in September 2026.

## Month by month

| Month | Pic's estimated searches | Pic's Share of Search | Pic's rank | Vegemite estimated searches | Vegemite Share of Search | Vegemite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.8K | 1.1% | 4 | 301K | 16.8% | 2 |
| Nov 2025 | 18K | 1.1% | 4 | 368K | 21.8% | 2 |
| Dec 2025 | 18K | 1.1% | 4 | 301K | 18.6% | 3 |
| Jan 2026 | 19.8K | 1.2% | 4 | 368K | 22.5% | 2 |
| Feb 2026 | 18K | 0.87% | 4 | 301K | 14.6% | 2 |
| Mar 2026 | 19.8K | 1.1% | 4 | 368K | 19.8% | 2 |
| Apr 2026 | 18K | 0.97% | 4 | 368K | 19.9% | 2 |
| May 2026 | 19.8K | 1.1% | 4 | 368K | 19.8% | 2 |
| Jun 2026 | 19.8K | 0.87% | 4 | 823K | 36.3% | 2 |
| Jul 2026 | 19.8K | 1.2% | 4 | 368K | 21.8% | 2 |
| Aug 2026 | 22K | 1.2% | 4 | 368K | 19.8% | 2 |
| Sep 2026 | 22K | 1.2% | 4 | 301K | 16.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pic's’ and Vegemite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pic's**: Measured on the search terms “pic s” and “pic's peanut butter”, summed into one figure.
- **Vegemite**: Measured on the search term “vegemite”.

- [Pic's profile](/demand/global-en/brands/pics)
- [Vegemite profile](/demand/global-en/brands/vegemite)
- [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pic's or Vegemite?

In September 2026, Vegemite had more branded searches than Pic's among spread brands worldwide. Vegemite was estimated to have 301K branded searches compared to Pic's’ 22K, and held a 16.3% Share of Search versus Pic's’ 1.2%.

## Cite this page

Brandwave. "Pic's vs Vegemite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pics-vs-vegemite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pics-vs-vegemite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.