--- title: "Phrase vs Smartling: Which is more popular by branded search?" description: "Which is more popular in search, Phrase or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/phrase-vs-smartling" publisher: "Brandwave" --- # Phrase vs Smartling: Which is more popular by branded search? Which is more popular in search, Phrase or Smartling? Compare estimated monthly branded-search demand and Share of Search inside the Translation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phrase and Smartling - **Competitive set**: Translation management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Phrase Share of Search**: 11% - **Smartling Share of Search**: 18.6% ## Which is more popular in search, Phrase or Smartling? - In August 2026, Smartling had more branded searches than Phrase among translation management platforms worldwide. Smartling was estimated to have 6.9K branded searches compared to Phrase’s 4.1K, and held an 18.6% Share of Search versus Phrase’s 11%. - Smartling was ahead of Phrase in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide moved from 8.9% to 11%, and its estimated monthly branded searches moved from 4.4K to 4.1K. - Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide moved from 20.6% to 18.6%, and its estimated monthly branded searches moved from 10.3K to 6.9K. ## How did search popularity change for translation management platforms worldwide in August 2026? - In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%. - In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%. - In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%. ## Month by month | Month | Phrase estimated searches | Phrase Share of Search | Phrase rank | Smartling estimated searches | Smartling Share of Search | Smartling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 8.9% | 4 | 10.3K | 20.6% | 3 | | Nov 2025 | 3.9K | 8.1% | 4 | 8.5K | 17.8% | 3 | | Dec 2025 | 3.8K | 9.1% | 4 | 8.6K | 20.7% | 3 | | Jan 2026 | 3.8K | 7% | 4 | 10.3K | 19.5% | 3 | | Feb 2026 | 4.2K | 8.7% | 4 | 8.4K | 17.7% | 3 | | Mar 2026 | 4.3K | 8.3% | 4 | 10.3K | 19.7% | 3 | | Apr 2026 | 4K | 8.5% | 4 | 8.4K | 18.1% | 3 | | May 2026 | 3.6K | 8.3% | 4 | 8.5K | 19.3% | 3 | | Jun 2026 | 3.9K | 9.5% | 4 | 8.4K | 20.7% | 3 | | Jul 2026 | 3.8K | 9.8% | 4 | 8.5K | 22.1% | 2 | | Aug 2026 | 4.1K | 11% | 4 | 6.9K | 18.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Phrase’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phrase**: Measured on the search terms “phrase com”, “phrase localization”, “phrase localization platform”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure. - **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure. - [Phrase profile](/demand/global-en/brands/phrase) - [Smartling profile](/demand/global-en/brands/smartling) - [All translation management platforms worldwide](/demand/global-en/categories/translation-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Phrase or Smartling? In August 2026, Smartling had more branded searches than Phrase among translation management platforms worldwide. Smartling was estimated to have 6.9K branded searches compared to Phrase’s 4.1K, and held an 18.6% Share of Search versus Phrase’s 11%. ## Cite this page Brandwave. "Phrase vs Smartling: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/phrase-vs-smartling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/phrase-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.