---
title: "Photobox vs Shutterfly: Which is more popular by branded search?"
description: "Which is more popular in search, Photobox or Shutterfly? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/photobox-vs-shutterfly"
publisher: "Brandwave"
---

# Photobox vs Shutterfly: Which is more popular by branded search?

Which is more popular in search, Photobox or Shutterfly? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Photobox and Shutterfly
- **Competitive set**: Photo book printing services
- **Market**: Global
- **Month measured**: Aug 2026
- **Photobox Share of Search**: 26.2%
- **Shutterfly Share of Search**: 59.7%

## Which is more popular in search, Photobox or Shutterfly?

- In August 2026, Shutterfly had more branded searches than Photobox among photo book printing services worldwide. Shutterfly was estimated to have 1M branded searches compared to Photobox’s 451K, and held a 59.7% Share of Search versus Photobox’s 26.2%.
- Shutterfly was ahead of Photobox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Photobox’s estimated Share of Search among photo book printing services worldwide moved from 23.7% to 26.2%, and its estimated monthly branded searches moved from 552K to 451K.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide moved from 65.7% to 59.7%, and its estimated monthly branded searches moved from 1.5M to 1M.

## How did search popularity change for photo book printing services worldwide in August 2026?

- In August 2026, Shutterfly gained estimated Share of Search among photo book printing services worldwide, from 56.7% to 59.7%.
- In August 2026, Photobox gained estimated Share of Search among photo book printing services worldwide, from 24.2% to 26.2%.

## Month by month

| Month | Photobox estimated searches | Photobox Share of Search | Photobox rank | Shutterfly estimated searches | Shutterfly Share of Search | Shutterfly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 552K | 23.7% | 2 | 1.5M | 65.7% | 1 |
| Nov 2025 | 1M | 20.6% | 2 | 3.4M | 70% | 1 |
| Dec 2025 | 1.2M | 23.8% | 2 | 3.4M | 66.5% | 1 |
| Jan 2026 | 675K | 30.6% | 2 | 1.3M | 57% | 1 |
| Feb 2026 | 451K | 29.9% | 2 | 841K | 55.7% | 1 |
| Mar 2026 | 451K | 26.3% | 2 | 1M | 59.4% | 1 |
| Apr 2026 | 369K | 19.7% | 2 | 1.3M | 67.3% | 1 |
| May 2026 | 451K | 22.9% | 2 | 1.2M | 63.5% | 1 |
| Jun 2026 | 369K | 21.8% | 2 | 1M | 61.5% | 1 |
| Jul 2026 | 369K | 24.2% | 2 | 862K | 56.7% | 1 |
| Aug 2026 | 451K | 26.2% | 2 | 1M | 59.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Photobox’s and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Photobox**: Measured on the search terms “photobox”, “photobox co uk”, “photobox photo book” and “photobox photobook”, summed into one figure.
- **Shutterfly**: Measured on the search terms “photobook shutterfly”, “photobooks shutterfly”, “shutterfly”, “shutterfly com”, “shutterfly photo book” and “shutterfly photobooks”, summed into one figure.

- [Photobox profile](/demand/global-en/brands/photobox)
- [Shutterfly profile](/demand/global-en/brands/shutterfly)
- [All photo book printing services worldwide](/demand/global-en/categories/photo-book-printing-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Photobox or Shutterfly?

In August 2026, Shutterfly had more branded searches than Photobox among photo book printing services worldwide. Shutterfly was estimated to have 1M branded searches compared to Photobox’s 451K, and held a 59.7% Share of Search versus Photobox’s 26.2%.

## Cite this page

Brandwave. "Photobox vs Shutterfly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/photobox-vs-shutterfly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/photobox-vs-shutterfly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.