--- title: "Phorest vs Square Appointments: Which is searched more?" description: "Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/phorest-vs-square-appointments" publisher: "Brandwave" --- # Phorest vs Square Appointments: Which is searched more? Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phorest and Square Appointments - **Competitive set**: Salon booking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Phorest Share of Search**: 2% - **Square Appointments Share of Search**: 2.1% ## Is Phorest or Square Appointments more popular in search? - In September 2026, Phorest and Square Appointments were level in searches among salon booking platforms worldwide, with an estimated 20.7K versus 22.2K branded searches, at 2% and 2.1% of the total. - Square Appointments was ahead of Phorest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phorest’s share of searches among salon booking platforms worldwide moved from 1.6% to 2%, and its estimated monthly branded searches moved from 17.4K to 20.7K. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top salon booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Square Appointments appeared in all four answers. Phorest did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GlossGenius | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Vagaro | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Square Appointments | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Fresha | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Boulevard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Booksy | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Phorest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Timely | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salon booking platforms - Asked ChatGPT "Which salon booking platform should I use?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Asked ChatGPT "What are the best salon booking platforms?": 1. Vagaro, 2. GlossGenius, 3. Square Appointments, 4. Fresha, 5. Booksy, 6. Boulevard - Asked ChatGPT "What's the best salon booking platform for a salon?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Searched Google, AI Overview "salon booking software": 1. Square Appointments, 2. GlossGenius, 3. Vagaro, 4. Fresha Not named in any answer: Phorest and Timely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for salon booking platforms worldwide in September 2026? - In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide. - Estimated monthly branded searches for Phorest worldwide rose 18.9% over 12 measured months, from 17.4K to 20.7K in September 2026. ## Month by month | Month | Phorest estimated searches | Phorest Share of Search | Phorest rank | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.4K | 1.6% | 6 | 27.1K | 2.5% | 4 | | Nov 2025 | 17.4K | 1.7% | 6 | 27.1K | 2.7% | 4 | | Dec 2025 | 14.2K | 1.4% | 6 | 22.2K | 2.2% | 4 | | Jan 2026 | 20.7K | 1.9% | 6 | 33.1K | 3% | 4 | | Feb 2026 | 17.4K | 1.6% | 6 | 27.1K | 2.6% | 4 | | Mar 2026 | 20.7K | 1.7% | 6 | 33.1K | 2.7% | 4 | | Apr 2026 | 20.8K | 1.7% | 6 | 33.1K | 2.7% | 4 | | May 2026 | 20.7K | 1.6% | 6 | 27.1K | 2.1% | 5 | | Jun 2026 | 20.7K | 1.7% | 6 | 22.2K | 1.8% | 5 | | Jul 2026 | 20.7K | 1.7% | 6 | 27.1K | 2.2% | 4 | | Aug 2026 | 20.7K | 1.6% | 6 | 27.1K | 2.1% | 4 | | Sep 2026 | 20.7K | 2% | 6 | 22.2K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Phorest’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phorest**: Measured on the search terms “phorest”, “phorest app”, “phorest booking software” and “phorest software”, summed into one figure. - **Square Appointments**: Measured on the search term “square appointments”. - [Phorest profile](/demand/global-en/brands/phorest) - [Square Appointments profile](/demand/global-en/brands/square-appointments) - [All salon booking platforms worldwide](/demand/global-en/categories/salon-booking-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phorest or Square Appointments more popular in search? In September 2026, Phorest and Square Appointments were level in searches among salon booking platforms worldwide, with an estimated 20.7K versus 22.2K branded searches, at 2% and 2.1% of the total. ## Cite this page Brandwave. "Phorest vs Square Appointments: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/phorest-vs-square-appointments This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/phorest-vs-square-appointments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.