--- title: "Phonak vs Starkey: Which is searched more?" description: "Is Phonak or Starkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/phonak-vs-starkey" publisher: "Brandwave" --- # Phonak vs Starkey: Which is searched more? Is Phonak or Starkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phonak and Starkey - **Competitive set**: Hearing aid brands - **Market**: Global - **Month measured**: Sep 2026 - **Phonak Share of Search**: 21.8% - **Starkey Share of Search**: 20% ## Is Phonak or Starkey more popular in search? - In September 2026, Phonak had more branded searches than Starkey among hearing aid brands worldwide. Phonak had about 60,500 branded searches, while Starkey had 55,300. Phonak made up 21.8% of all hearing aid brand searches we track, and Starkey accounted for 20%. - Phonak was ahead of Starkey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phonak’s share of searches among hearing aid brands worldwide moved from 23.1% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide moved from 20.6% to 20%, and its estimated monthly branded searches moved from 66.2K to 55.3K. ## Top hearing aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Phonak appeared in all five answers. Starkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Phonak was listed before Starkey in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Phonak | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oticon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ReSound | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Widex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Starkey | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Signia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about hearing aid brands - Asked ChatGPT "Which hearing aid brand should I buy?": 1. Phonak, 2. Oticon, 3. ReSound, 4. Widex - Asked ChatGPT "What are the best hearing aid brands?": 1. Phonak, 2. Oticon, 3. ReSound, 4. Signia, 5. Widex, 6. Starkey - Asked ChatGPT "What's the best hearing aid brand for better hearing?": 1. Phonak, 2. Oticon, 3. Starkey, 4. Widex, 5. Signia - Searched Google, AI Overview "hearing aid brands": 1. Phonak, 2. Oticon, 3. Starkey, 4. Widex, 5. ReSound, 6. Signia - Searched Google, AI Overview "best hearing aids": 1. Phonak, 2. Oticon, 3. ReSound Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hearing aid brands worldwide in September 2026? - Estimated monthly branded searches for Phonak worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Starkey worldwide fell 16.5% over 12 measured months, from 66.2K to 55.3K in September 2026. ## Month by month | Month | Phonak estimated searches | Phonak Share of Search | Phonak rank | Starkey estimated searches | Starkey Share of Search | Starkey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 23.1% | 2 | 66.2K | 20.6% | 3 | | Nov 2025 | 60.5K | 20.9% | 2 | 60.2K | 20.8% | 3 | | Dec 2025 | 60.5K | 21.9% | 2 | 60.2K | 21.8% | 3 | | Jan 2026 | 74K | 22.7% | 2 | 60.2K | 18.5% | 3 | | Feb 2026 | 60.5K | 23% | 2 | 55.3K | 21% | 3 | | Mar 2026 | 74K | 24% | 2 | 60.2K | 19.5% | 3 | | Apr 2026 | 60.5K | 21.5% | 2 | 60.2K | 21.4% | 3 | | May 2026 | 60.5K | 21.9% | 2 | 60.2K | 21.8% | 3 | | Jun 2026 | 60.5K | 22.8% | 2 | 49.3K | 18.6% | 3 | | Jul 2026 | 60.5K | 23.5% | 2 | 54.2K | 21% | 3 | | Aug 2026 | 60.5K | 22.3% | 2 | 55.3K | 20.4% | 3 | | Sep 2026 | 60.5K | 21.8% | 2 | 55.3K | 20% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Phonak’s and Starkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phonak**: Measured on the search term “phonak”. - **Starkey**: Measured on the search terms “starkey” and “starkey hearing aids”, summed into one figure. - [Phonak profile](/demand/global-en/brands/phonak) - [Starkey profile](/demand/global-en/brands/starkey) - [All hearing aid brands worldwide](/demand/global-en/categories/hearing-aid-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phonak or Starkey more popular in search? In September 2026, Phonak had more branded searches than Starkey among hearing aid brands worldwide. Phonak had about 60,500 branded searches, while Starkey had 55,300. Phonak made up 21.8% of all hearing aid brand searches we track, and Starkey accounted for 20%. ## Cite this page Brandwave. "Phonak vs Starkey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/phonak-vs-starkey This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/phonak-vs-starkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.