--- title: "Philo vs YouTube TV: Which is searched more?" description: "Is Philo or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/philo-vs-youtube-tv" publisher: "Brandwave" --- # Philo vs YouTube TV: Which is searched more? Is Philo or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philo and YouTube TV - **Competitive set**: Streaming services - **Market**: Global - **Month measured**: Sep 2026 - **Philo Share of Search**: 0.03% - **YouTube TV Share of Search**: 5.6% ## Is Philo or YouTube TV more popular in search? - In September 2026, YouTube TV had more branded searches than Philo among streaming services worldwide. YouTube TV had about 7.5 million branded searches, while Philo had 40,500. YouTube TV made up 5.6% of all streaming service searches we track, and Philo accounted for 0.03%. - YouTube TV was ahead of Philo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide moved from 5.3% to 5.6%, and its estimated monthly branded searches held steady at 7.5M. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube TV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. YouTube TV was listed before Philo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBO Max | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | YouTube TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Apple TV | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Sling TV | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Philo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fubo | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I use?": 1. Netflix, 2. HBO Max, 3. Hulu, 4. Disney+, 5. Prime Video, 6. YouTube TV - Asked ChatGPT "What are the best streaming services?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Hulu, 5. Prime Video, 6. Apple TV, 7. YouTube TV, 8. Fubo - Asked ChatGPT "What's the best streaming service for movies and shows?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. Hulu - Searched Google, AI Overview "streaming services": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. YouTube TV, 7. Hulu, 8. Sling TV, 9. Philo - Searched Google, AI Overview "tv streaming service": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Disney+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for streaming services worldwide in September 2026? - In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches. - Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## Month by month | Month | Philo estimated searches | Philo Share of Search | Philo rank | YouTube TV estimated searches | YouTube TV Share of Search | YouTube TV rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 0.04% | 10 | 7.5M | 5.3% | 5 | | Nov 2025 | 60.5K | 0.04% | 10 | 7.5M | 5.2% | 5 | | Dec 2025 | 49.5K | 0.03% | 10 | 5M | 3.2% | 7 | | Jan 2026 | 60.5K | 0.04% | 10 | 6.1M | 3.8% | 6 | | Feb 2026 | 49.5K | 0.04% | 10 | 6.1M | 4.6% | 5 | | Mar 2026 | 49.5K | 0.04% | 10 | 6.1M | 4.4% | 6 | | Apr 2026 | 49.5K | 0.04% | 10 | 4.1M | 3% | 7 | | May 2026 | 49.5K | 0.04% | 10 | 4.1M | 3.1% | 7 | | Jun 2026 | 49.5K | 0.04% | 10 | 6.1M | 4.6% | 5 | | Jul 2026 | 49.5K | 0.04% | 10 | 5M | 3.9% | 6 | | Aug 2026 | 49.5K | 0.04% | 10 | 4.1M | 3.1% | 7 | | Sep 2026 | 40.5K | 0.03% | 10 | 7.5M | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Philo’s and YouTube TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philo**: Measured on the search term “philo tv”. - **YouTube TV**: Measured on the search term “youtube tv”. - [Philo profile](/demand/global-en/brands/philo) - [YouTube TV profile](/demand/global-en/brands/youtube-tv) - [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philo or YouTube TV more popular in search? In September 2026, YouTube TV had more branded searches than Philo among streaming services worldwide. YouTube TV had about 7.5 million branded searches, while Philo had 40,500. YouTube TV made up 5.6% of all streaming service searches we track, and Philo accounted for 0.03%. ## Cite this page Brandwave. "Philo vs YouTube TV: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philo-vs-youtube-tv This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philo-vs-youtube-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.