---
title: "Philips vs WiZ: Which is searched more?"
description: "Which is more popular in search, Philips or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-wiz-lights"
publisher: "Brandwave"
---

# Philips vs WiZ: Which is searched more?

Which is more popular in search, Philips or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and WiZ
- **Competitive set**: Light bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 3.2%
- **WiZ Share of Search**: 4.3%

## Which is more popular in search, Philips or WiZ?

- In September 2026, WiZ had more branded searches than Philips among light bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to Philips’ 9.9K, and held a 4.3% Share of Search versus Philips’ 3.2%.
- WiZ was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among light bulb brands worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 15.3K to 13.5K.

## How did search popularity change for light bulb brands worldwide in September 2026?

- Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
- Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | WiZ estimated searches | WiZ Share of Search | WiZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 3.2% | 5 | 15.3K | 4% | 4 |
| Nov 2025 | 12.1K | 2.6% | 5 | 16.5K | 3.6% | 4 |
| Dec 2025 | 12.1K | 2.7% | 5 | 15.3K | 3.4% | 4 |
| Jan 2026 | 12.1K | 3.2% | 5 | 15.3K | 4% | 4 |
| Feb 2026 | 9.9K | 3% | 5 | 11K | 3.3% | 4 |
| Mar 2026 | 9.9K | 2.9% | 5 | 12.5K | 3.7% | 4 |
| Apr 2026 | 9.9K | 3.2% | 5 | 10.2K | 3.3% | 4 |
| May 2026 | 9.9K | 3.5% | 5 | 11K | 3.9% | 4 |
| Jun 2026 | 8.1K | 2.9% | 5 | 11K | 3.9% | 4 |
| Jul 2026 | 9.9K | 3.5% | 5 | 11K | 3.9% | 4 |
| Aug 2026 | 9.9K | 3.4% | 5 | 13.5K | 4.7% | 4 |
| Sep 2026 | 9.9K | 3.2% | 5 | 13.5K | 4.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search term “philips light bulb”.
- **WiZ**: Measured on the search terms “wiz light”, “wiz light bulbs” and “wizlighting”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [WiZ profile](/demand/global-en/brands/wiz-lights)
- [All light bulb brands worldwide](/demand/global-en/categories/light-bulb-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or WiZ?

In September 2026, WiZ had more branded searches than Philips among light bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to Philips’ 9.9K, and held a 4.3% Share of Search versus Philips’ 3.2%.

## Cite this page

Brandwave. "Philips vs WiZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-vs-wiz-lights

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.