---
title: "Philips vs Water-to-Go: Which is more popular by branded search?"
description: "Which is more popular in search, Philips or Water-to-Go? Compare estimated monthly branded-search demand and Share of Search inside the Water filter bottles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-water-to-go"
publisher: "Brandwave"
---

# Philips vs Water-to-Go: Which is more popular by branded search?

Which is more popular in search, Philips or Water-to-Go? Compare estimated monthly branded-search demand and Share of Search inside the Water filter bottles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Water-to-Go
- **Competitive set**: Water filter bottles
- **Market**: Global
- **Month measured**: Aug 2026
- **Philips Share of Search**: 59.9%
- **Water-to-Go Share of Search**: 0.36%

## Which is more popular in search, Philips or Water-to-Go?

- In August 2026, Philips had more branded searches than Water-to-Go among water filter bottles worldwide. Philips was estimated to have 1.1M branded searches compared to Water-to-Go’s 6.6K, and held a 59.9% Share of Search versus Water-to-Go’s 0.36%.
- Philips was ahead of Water-to-Go in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water filter bottles worldwide moved from 65% to 59.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Water-to-Go’s estimated Share of Search among water filter bottles worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

## How did search popularity change for water filter bottles worldwide in August 2026?

- In August 2026, Philips lost estimated Share of Search among water filter bottles worldwide, from 61.9% to 59.9%.
- Estimated monthly branded searches for Water-to-Go worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Water-to-Go estimated searches | Water-to-Go Share of Search | Water-to-Go rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 65% | 1 | 5.4K | 0.32% | 6 |
| Nov 2025 | 1.3M | 68.6% | 1 | 6.6K | 0.35% | 6 |
| Dec 2025 | 1.4M | 69.5% | 1 | 6.6K | 0.33% | 6 |
| Jan 2026 | 1.1M | 62.8% | 1 | 8.1K | 0.47% | 6 |
| Feb 2026 | 975K | 65.6% | 1 | 5.4K | 0.36% | 6 |
| Mar 2026 | 957K | 59.8% | 1 | 6.6K | 0.41% | 6 |
| Apr 2026 | 939K | 61.7% | 1 | 5.4K | 0.35% | 6 |
| May 2026 | 909K | 60% | 1 | 6.6K | 0.44% | 6 |
| Jun 2026 | 911K | 59.3% | 1 | 5.4K | 0.35% | 6 |
| Jul 2026 | 1.1M | 61.9% | 1 | 6.6K | 0.39% | 6 |
| Aug 2026 | 1.1M | 59.9% | 1 | 6.6K | 0.36% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Water-to-Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Water-to-Go**: Measured on the search term “water to go”.

- [Philips profile](/demand/global-en/brands/philips)
- [Water-to-Go profile](/demand/global-en/brands/water-to-go)
- [All water filter bottles worldwide](/demand/global-en/categories/water-filter-bottles): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Water-to-Go?

In August 2026, Philips had more branded searches than Water-to-Go among water filter bottles worldwide. Philips was estimated to have 1.1M branded searches compared to Water-to-Go’s 6.6K, and held a 59.9% Share of Search versus Water-to-Go’s 0.36%.

## Cite this page

Brandwave. "Philips vs Water-to-Go: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/philips-vs-water-to-go

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-water-to-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.