---
title: "Philips vs Sylvania: Which is searched more?"
description: "Which is more popular in search, Philips or Sylvania? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-sylvania"
publisher: "Brandwave"
---

# Philips vs Sylvania: Which is searched more?

Which is more popular in search, Philips or Sylvania? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Sylvania
- **Competitive set**: Light bulb brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Philips Share of Search**: 80.7%
- **Sylvania Share of Search**: 9.9%

## Which is more popular in search, Philips or Sylvania?

- In August 2026, Philips had more branded searches than Sylvania among light bulb brands worldwide. Philips was estimated to have 1.1M branded searches compared to Sylvania’s 135K, and held an 80.7% Share of Search versus Sylvania’s 9.9%.
- Philips was ahead of Sylvania in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among light bulb brands worldwide moved from 75.4% to 80.7%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide moved from 11.5% to 9.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for light bulb brands worldwide in August 2026?

- In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.2% to 80.7%.
- Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.5% to 9.9% in August 2026.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Sylvania estimated searches | Sylvania Share of Search | Sylvania rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 75.4% | 1 | 165K | 11.5% | 2 |
| Nov 2025 | 1.3M | 75% | 1 | 201K | 11.8% | 2 |
| Dec 2025 | 1.4M | 76.4% | 1 | 201K | 11.1% | 2 |
| Jan 2026 | 1.1M | 75.5% | 1 | 135K | 9.3% | 3 |
| Feb 2026 | 975K | 76% | 1 | 135K | 10.5% | 3 |
| Mar 2026 | 957K | 75.3% | 1 | 135K | 10.6% | 3 |
| Apr 2026 | 939K | 76.9% | 1 | 135K | 11.1% | 2 |
| May 2026 | 909K | 77.6% | 1 | 135K | 11.5% | 2 |
| Jun 2026 | 911K | 77.7% | 1 | 135K | 11.5% | 2 |
| Jul 2026 | 1.1M | 80.2% | 1 | 135K | 10.3% | 2 |
| Aug 2026 | 1.1M | 80.7% | 1 | 135K | 9.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Sylvania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Sylvania**: Measured on the search term “sylvania”.

- [Philips profile](/demand/global-en/brands/philips)
- [Sylvania profile](/demand/global-en/brands/sylvania)
- [All light bulb brands worldwide](/demand/global-en/categories/light-bulb-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Sylvania?

In August 2026, Philips had more branded searches than Sylvania among light bulb brands worldwide. Philips was estimated to have 1.1M branded searches compared to Sylvania’s 135K, and held an 80.7% Share of Search versus Sylvania’s 9.9%.

## Cite this page

Brandwave. "Philips vs Sylvania: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-vs-sylvania

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-sylvania. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.