---
title: "Philips vs Schick: Which is searched more?"
description: "Which is more popular in search, Philips or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-schick"
publisher: "Brandwave"
---

# Philips vs Schick: Which is searched more?

Which is more popular in search, Philips or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Schick
- **Competitive set**: Shaver and razor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 32.2%
- **Schick Share of Search**: 2.8%

## Which is more popular in search, Philips or Schick?

- In September 2026, Philips had more branded searches than Schick among shaver and razor brands worldwide. Philips was estimated to have 970K branded searches compared to Schick’s 83.4K, and held a 32.2% Share of Search versus Schick’s 2.8%.
- Philips was ahead of Schick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among shaver and razor brands worldwide held steady at 32.2%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, Schick’s estimated Share of Search among shaver and razor brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 88.7K to 83.4K.

## How did search popularity change for shaver and razor brands worldwide in September 2026?

- In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.
- In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.
- Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Schick estimated searches | Schick Share of Search | Schick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 32.2% | 2 | 88.7K | 2.8% | 5 |
| Nov 2025 | 1.2M | 35.5% | 1 | 87.5K | 2.6% | 5 |
| Dec 2025 | 1.3M | 37.4% | 1 | 81.1K | 2.3% | 5 |
| Jan 2026 | 1M | 33% | 2 | 92.1K | 2.9% | 5 |
| Feb 2026 | 930K | 30.5% | 2 | 88.7K | 2.9% | 5 |
| Mar 2026 | 894K | 29.3% | 2 | 93.6K | 3.1% | 5 |
| Apr 2026 | 894K | 27.5% | 2 | 82.6K | 2.5% | 5 |
| May 2026 | 864K | 27.1% | 2 | 94.4K | 3% | 5 |
| Jun 2026 | 865K | 28.5% | 2 | 144K | 4.7% | 4 |
| Jul 2026 | 1M | 32.2% | 2 | 86.7K | 2.8% | 5 |
| Aug 2026 | 1M | 32.9% | 1 | 88.2K | 2.8% | 5 |
| Sep 2026 | 970K | 32.2% | 2 | 83.4K | 2.8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Schick**: Measured on the search terms “schick”, “schick hydro”, “schick hydro 5”, “schick hydro silk” and “schick shaver”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [Schick profile](/demand/global-en/brands/schick)
- [All shaver and razor brands worldwide](/demand/global-en/categories/shaver-and-razor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Schick?

In September 2026, Philips had more branded searches than Schick among shaver and razor brands worldwide. Philips was estimated to have 970K branded searches compared to Schick’s 83.4K, and held a 32.2% Share of Search versus Schick’s 2.8%.

## Cite this page

Brandwave. "Philips vs Schick: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-vs-schick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-schick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.