---
title: "Philips vs Samsung: Which is searched more?"
description: "Which is more popular in search, Philips or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-samsung"
publisher: "Brandwave"
---

# Philips vs Samsung: Which is searched more?

Which is more popular in search, Philips or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Samsung
- **Competitive set**: TV brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 11.3%
- **Samsung Share of Search**: 4.1%

## Which is more popular in search, Philips or Samsung?

- In September 2026, Philips had more branded searches than Samsung among TV brands worldwide. Philips was estimated to have 970K branded searches compared to Samsung’s 352K, and held an 11.3% Share of Search versus Samsung’s 4.1%.
- Philips was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide moved from 12.3% to 11.3%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among TV brands worldwide moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 452K to 352K.

## How did search popularity change for TV brands worldwide in September 2026?

- In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
- In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
- In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 12.3% | 4 | 452K | 5.4% | 7 |
| Nov 2025 | 1.2M | 12.7% | 3 | 431K | 4.5% | 7 |
| Dec 2025 | 1.3M | 14.2% | 2 | 397K | 4.3% | 7 |
| Jan 2026 | 1M | 11.5% | 4 | 397K | 4.4% | 7 |
| Feb 2026 | 930K | 11.8% | 4 | 377K | 4.8% | 7 |
| Mar 2026 | 894K | 10.8% | 4 | 377K | 4.6% | 7 |
| Apr 2026 | 894K | 11.2% | 4 | 352K | 4.4% | 7 |
| May 2026 | 864K | 10.6% | 4 | 352K | 4.3% | 7 |
| Jun 2026 | 865K | 10.5% | 5 | 352K | 4.3% | 7 |
| Jul 2026 | 1M | 11.8% | 3 | 377K | 4.4% | 7 |
| Aug 2026 | 1M | 12% | 2 | 422K | 4.8% | 7 |
| Sep 2026 | 970K | 11.3% | 4 | 352K | 4.1% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All TV brands worldwide](/demand/global-en/categories/tv-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Samsung?

In September 2026, Philips had more branded searches than Samsung among TV brands worldwide. Philips was estimated to have 970K branded searches compared to Samsung’s 352K, and held an 11.3% Share of Search versus Samsung’s 4.1%.

## Cite this page

Brandwave. "Philips vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.