---
title: "Philips vs Sage: Which is searched more?"
description: "Which is more popular in search, Philips or Sage? Compare estimated monthly branded-search demand and Share of Search inside the Citrus Juicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-vs-sage-appliances"
publisher: "Brandwave"
---

# Philips vs Sage: Which is searched more?

Which is more popular in search, Philips or Sage? Compare estimated monthly branded-search demand and Share of Search inside the Citrus Juicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Sage
- **Competitive set**: Citrus Juicer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 70.8%
- **Sage Share of Search**: 0.48%

## Which is more popular in search, Philips or Sage?

- In September 2026, Philips had more branded searches than Sage among citrus Juicer brands worldwide. Philips was estimated to have 970K branded searches compared to Sage’s 6.6K, and held a 70.8% Share of Search versus Sage’s 0.48%.
- Philips was ahead of Sage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among citrus Juicer brands worldwide moved from 64.6% to 70.8%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, Sage’s estimated Share of Search among citrus Juicer brands worldwide moved from 0.62% to 0.48%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for citrus Juicer brands worldwide in September 2026?

- In September 2026, Philips lost estimated Share of Search among citrus Juicer brands worldwide, from 72.3% to 70.8%.
- Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Sage estimated searches | Sage Share of Search | Sage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 64.6% | 1 | 9.9K | 0.62% | 3 |
| Nov 2025 | 1.2M | 63.7% | 1 | 12.1K | 0.64% | 3 |
| Dec 2025 | 1.3M | 68.8% | 1 | 12.1K | 0.63% | 3 |
| Jan 2026 | 1M | 68.1% | 1 | 9.9K | 0.65% | 3 |
| Feb 2026 | 930K | 66.2% | 1 | 8.1K | 0.58% | 3 |
| Mar 2026 | 894K | 60.9% | 1 | 8.1K | 0.55% | 3 |
| Apr 2026 | 894K | 64.9% | 1 | 6.6K | 0.48% | 3 |
| May 2026 | 864K | 65.2% | 1 | 6.6K | 0.5% | 3 |
| Jun 2026 | 865K | 68.3% | 1 | 6.6K | 0.52% | 3 |
| Jul 2026 | 1M | 71.4% | 1 | 6.6K | 0.47% | 3 |
| Aug 2026 | 1M | 72.3% | 1 | 6.6K | 0.46% | 3 |
| Sep 2026 | 970K | 70.8% | 1 | 6.6K | 0.48% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Sage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Sage**: Measured on the search term “sage appliances”.

- [Philips profile](/demand/global-en/brands/philips)
- [Sage profile](/demand/global-en/brands/sage-appliances)
- [All citrus Juicer brands worldwide](/demand/global-en/categories/citrus-juicer-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Sage?

In September 2026, Philips had more branded searches than Sage among citrus Juicer brands worldwide. Philips was estimated to have 970K branded searches compared to Sage’s 6.6K, and held a 70.8% Share of Search versus Sage’s 0.48%.

## Cite this page

Brandwave. "Philips vs Sage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-vs-sage-appliances

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-vs-sage-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.