---
title: "Philips Sonicare vs Waterpik: Which is searched more?"
description: "Which is more popular in search, Philips Sonicare or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-waterpik"
publisher: "Brandwave"
---

# Philips Sonicare vs Waterpik: Which is searched more?

Which is more popular in search, Philips Sonicare or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Sonicare and Waterpik
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Sonicare Share of Search**: 13.2%
- **Waterpik Share of Search**: 9.7%

## Which is more popular in search, Philips Sonicare or Waterpik?

- In September 2026, Philips Sonicare had more branded searches than Waterpik among oral care brands worldwide. Philips Sonicare was estimated to have 513K branded searches compared to Waterpik’s 375K, and held a 13.2% Share of Search versus Waterpik’s 9.7%.
- The lead changed hands 4 times in the 12 months ending September 2026: Waterpik took it in February 2026, Philips Sonicare took it in March 2026, Waterpik took it in May 2026, Philips Sonicare took it in July 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 12.4% to 13.2%, and its estimated monthly branded searches moved from 458K to 513K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among oral care brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 442K to 375K.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.
- In September 2026, Waterpik lost estimated Share of Search among oral care brands worldwide, from 10.3% to 9.7%.

## Month by month

| Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 458K | 12.4% | 4 | 442K | 11.9% | 5 |
| Nov 2025 | 626K | 15.3% | 3 | 459K | 11.2% | 5 |
| Dec 2025 | 638K | 15.6% | 3 | 503K | 12.3% | 5 |
| Jan 2026 | 491K | 12.5% | 4 | 392K | 10% | 6 |
| Feb 2026 | 391K | 11.3% | 6 | 392K | 11.3% | 5 |
| Mar 2026 | 447K | 12.1% | 5 | 392K | 10.6% | 6 |
| Apr 2026 | 402K | 11.1% | 5 | 392K | 10.9% | 6 |
| May 2026 | 374K | 10.9% | 6 | 375K | 10.9% | 5 |
| Jun 2026 | 385K | 11.3% | 5 | 392K | 11.5% | 4 |
| Jul 2026 | 402K | 11.1% | 5 | 392K | 10.9% | 6 |
| Aug 2026 | 447K | 11.7% | 5 | 392K | 10.3% | 6 |
| Sep 2026 | 513K | 13.2% | 4 | 375K | 9.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Sonicare’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Sonicare**: Measured on the search terms “philips sonicare”, “philips sonicare toothbrush”, “philipssonicare”, “sonicare” and “sonicare toothbrush”, summed into one figure.
- **Waterpik**: Measured on the search terms “waterpik” and “waterpik water flosser”, summed into one figure.

- [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare)
- [Waterpik profile](/demand/global-en/brands/waterpik)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Sonicare or Waterpik?

In September 2026, Philips Sonicare had more branded searches than Waterpik among oral care brands worldwide. Philips Sonicare was estimated to have 513K branded searches compared to Waterpik’s 375K, and held a 13.2% Share of Search versus Waterpik’s 9.7%.

## Cite this page

Brandwave. "Philips Sonicare vs Waterpik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-waterpik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.