---
title: "Philips Sonicare vs SURI: Which is more popular by branded search?"
description: "Which is more popular in search, Philips Sonicare or SURI? Compare estimated monthly branded-search demand and Share of Search inside the Electric toothbrush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-suri"
publisher: "Brandwave"
---

# Philips Sonicare vs SURI: Which is more popular by branded search?

Which is more popular in search, Philips Sonicare or SURI? Compare estimated monthly branded-search demand and Share of Search inside the Electric toothbrush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Sonicare and SURI
- **Competitive set**: Electric toothbrush brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Philips Sonicare Share of Search**: 33.8%
- **SURI Share of Search**: 6%

## Which is more popular in search, Philips Sonicare or SURI?

- In August 2026, Philips Sonicare had more branded searches than SURI among electric toothbrush brands worldwide. Philips Sonicare was estimated to have 447K branded searches compared to SURI’s 79.7K, and held a 33.8% Share of Search versus SURI’s 6%.
- Philips Sonicare was ahead of SURI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide moved from 32.5% to 33.8%, and its estimated monthly branded searches moved from 458K to 447K.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide moved from 4.6% to 6%, and its estimated monthly branded searches moved from 65.3K to 79.7K.

## How did search popularity change for electric toothbrush brands worldwide in August 2026?

- In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
- In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.

## Month by month

| Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | SURI estimated searches | SURI Share of Search | SURI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 458K | 32.5% | 2 | 65.3K | 4.6% | 3 |
| Nov 2025 | 626K | 32.2% | 2 | 97.8K | 5% | 3 |
| Dec 2025 | 638K | 34.9% | 2 | 97.7K | 5.4% | 3 |
| Jan 2026 | 491K | 33.8% | 2 | 66.3K | 4.6% | 3 |
| Feb 2026 | 391K | 32.7% | 2 | 65.3K | 5.5% | 3 |
| Mar 2026 | 447K | 35.8% | 2 | 66.3K | 5.3% | 3 |
| Apr 2026 | 402K | 33.4% | 2 | 80.9K | 6.7% | 3 |
| May 2026 | 374K | 31.9% | 2 | 79.8K | 6.8% | 3 |
| Jun 2026 | 385K | 32% | 2 | 79.7K | 6.6% | 3 |
| Jul 2026 | 402K | 33% | 2 | 81K | 6.6% | 3 |
| Aug 2026 | 447K | 33.8% | 2 | 79.7K | 6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Sonicare’s and SURI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Sonicare**: Measured on the search terms “philips sonicare”, “philips sonicare toothbrush”, “philipssonicare”, “sonicare” and “sonicare toothbrush”, summed into one figure.
- **SURI**: Measured on the search terms “electric toothbrush suri”, “suri electric toothbrush”, “suri toothbrush” and “trysuri com”, summed into one figure.

- [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare)
- [SURI profile](/demand/global-en/brands/suri)
- [All electric toothbrush brands worldwide](/demand/global-en/categories/electric-toothbrush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Sonicare or SURI?

In August 2026, Philips Sonicare had more branded searches than SURI among electric toothbrush brands worldwide. Philips Sonicare was estimated to have 447K branded searches compared to SURI’s 79.7K, and held a 33.8% Share of Search versus SURI’s 6%.

## Cite this page

Brandwave. "Philips Sonicare vs SURI: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-suri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-suri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.