---
title: "Philips Sonicare vs Sensodyne: Which is searched more?"
description: "Which is more popular in search, Philips Sonicare or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-sensodyne"
publisher: "Brandwave"
---

# Philips Sonicare vs Sensodyne: Which is searched more?

Which is more popular in search, Philips Sonicare or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Sonicare and Sensodyne
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Sonicare Share of Search**: 8.6%
- **Sensodyne Share of Search**: 25.5%

## Which is more popular in search, Philips Sonicare or Sensodyne?

- In September 2026, Sensodyne had more branded searches than Philips Sonicare among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Philips Sonicare’s 301K, and held a 25.5% Share of Search versus Philips Sonicare’s 8.6%.
- Sensodyne was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide moved from 21.4% to 25.5%, and its estimated monthly branded searches moved from 713K to 891K.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.
- In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 24.9% to 25.5%.

## Month by month

| Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.4% | 6 | 713K | 21.4% | 2 |
| Nov 2025 | 368K | 10.2% | 5 | 724K | 20.1% | 2 |
| Dec 2025 | 368K | 10.4% | 5 | 765K | 21.6% | 2 |
| Jan 2026 | 246K | 7.1% | 6 | 922K | 26.5% | 1 |
| Feb 2026 | 201K | 6.5% | 6 | 765K | 24.8% | 1 |
| Mar 2026 | 246K | 7.4% | 6 | 785K | 23.6% | 1 |
| Apr 2026 | 201K | 6.2% | 6 | 820K | 25.3% | 1 |
| May 2026 | 201K | 6.5% | 6 | 754K | 24.2% | 1 |
| Jun 2026 | 201K | 6.6% | 6 | 765K | 25.2% | 1 |
| Jul 2026 | 201K | 6.2% | 6 | 840K | 26% | 1 |
| Aug 2026 | 246K | 7.2% | 6 | 854K | 24.9% | 1 |
| Sep 2026 | 301K | 8.6% | 5 | 891K | 25.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Sonicare’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Sonicare**: Measured on the search term “philips sonicare”.
- **Sensodyne**: Measured on the search terms “sensodyne”, “sensodyne enamel”, “sensodyne rapid relief” and “sensodyne toothpaste”, summed into one figure.

- [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare)
- [Sensodyne profile](/demand/global-en/brands/sensodyne)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Sonicare or Sensodyne?

In September 2026, Sensodyne had more branded searches than Philips Sonicare among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Philips Sonicare’s 301K, and held a 25.5% Share of Search versus Philips Sonicare’s 8.6%.

## Cite this page

Brandwave. "Philips Sonicare vs Sensodyne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-sonicare-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.