---
title: "Philips Hue vs Wyze: Which is searched more?"
description: "Which is more popular in search, Philips Hue or Wyze? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-wyze"
publisher: "Brandwave"
---

# Philips Hue vs Wyze: Which is searched more?

Which is more popular in search, Philips Hue or Wyze? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Hue and Wyze
- **Competitive set**: Smart lighting brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Philips Hue Share of Search**: 8.5%
- **Wyze Share of Search**: 3.5%

## Which is more popular in search, Philips Hue or Wyze?

- In August 2026, Philips Hue had more branded searches than Wyze among smart lighting brands worldwide. Philips Hue was estimated to have 602K branded searches compared to Wyze’s 250K, and held an 8.5% Share of Search versus Wyze’s 3.5%.
- Philips Hue was ahead of Wyze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide moved from 14.4% to 8.5%, and its estimated monthly branded searches moved from 1.1M to 602K.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 282K to 250K.

## How did search popularity change for smart lighting brands worldwide in August 2026?

- In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 10.2% to 8.5%.
- In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.1% to 3.5%.

## Month by month

| Month | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | Wyze estimated searches | Wyze Share of Search | Wyze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 14.4% | 2 | 282K | 3.7% | 3 |
| Nov 2025 | 1.6M | 20% | 2 | 317K | 3.9% | 3 |
| Dec 2025 | 1.1M | 14.4% | 2 | 285K | 3.7% | 3 |
| Jan 2026 | 1.1M | 12.2% | 2 | 283K | 3.2% | 3 |
| Feb 2026 | 736K | 10.2% | 2 | 282K | 3.9% | 3 |
| Mar 2026 | 736K | 8.6% | 2 | 280K | 3.3% | 3 |
| Apr 2026 | 602K | 7.1% | 2 | 319K | 3.8% | 3 |
| May 2026 | 602K | 7.1% | 2 | 279K | 3.3% | 3 |
| Jun 2026 | 602K | 8.5% | 2 | 248K | 3.5% | 3 |
| Jul 2026 | 602K | 10.2% | 2 | 246K | 4.1% | 3 |
| Aug 2026 | 602K | 8.5% | 2 | 250K | 3.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Hue’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Hue**: Measured on the search terms “philips hue” and “philipshue”, summed into one figure.
- **Wyze**: Measured on the search terms “camera wyze”, “security camera wyze”, “wyze”, “wyze cam”, “wyze com”, “wyze doorbell”, “wyze floodlight”, “wyze home security” and “wyze security camera”, summed into one figure.

- [Philips Hue profile](/demand/global-en/brands/philips-hue)
- [Wyze profile](/demand/global-en/brands/wyze)
- [All smart lighting brands worldwide](/demand/global-en/categories/smart-lighting-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Hue or Wyze?

In August 2026, Philips Hue had more branded searches than Wyze among smart lighting brands worldwide. Philips Hue was estimated to have 602K branded searches compared to Wyze’s 250K, and held an 8.5% Share of Search versus Wyze’s 3.5%.

## Cite this page

Brandwave. "Philips Hue vs Wyze: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-wyze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-wyze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.