---
title: "Philips Hue vs TP-Link: Which is searched more?"
description: "Which is more popular in search, Philips Hue or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-tp-link"
publisher: "Brandwave"
---

# Philips Hue vs TP-Link: Which is searched more?

Which is more popular in search, Philips Hue or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Hue and TP-Link
- **Competitive set**: Smart bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Hue Share of Search**: 66.2%
- **TP-Link Share of Search**: 0.18%

## Which is more popular in search, Philips Hue or TP-Link?

- In September 2026, Philips Hue had more branded searches than TP-Link among smart bulb brands worldwide. Philips Hue was estimated to have 368K branded searches compared to TP-Link’s 1K, and held a 66.2% Share of Search versus TP-Link’s 0.18%.
- Philips Hue was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide moved from 73.9% to 66.2%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 1.6K to 1K.

## How did search popularity change for smart bulb brands worldwide in September 2026?

- In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%.
- Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

## Month by month

| Month | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 73.9% | 1 | 1.6K | 0.22% | 4 |
| Nov 2025 | 823K | 79.7% | 1 | 1.6K | 0.15% | 4 |
| Dec 2025 | 550K | 71.9% | 1 | 1.6K | 0.21% | 4 |
| Jan 2026 | 550K | 70% | 1 | 1.6K | 0.2% | 4 |
| Feb 2026 | 368K | 65.7% | 1 | 1K | 0.18% | 4 |
| Mar 2026 | 368K | 65.5% | 1 | 1.3K | 0.23% | 4 |
| Apr 2026 | 301K | 61.5% | 1 | 1K | 0.2% | 4 |
| May 2026 | 301K | 61.7% | 1 | 1K | 0.2% | 4 |
| Jun 2026 | 301K | 65.7% | 1 | 1K | 0.22% | 4 |
| Jul 2026 | 301K | 61.9% | 1 | 1K | 0.21% | 4 |
| Aug 2026 | 301K | 61.6% | 1 | 1K | 0.2% | 4 |
| Sep 2026 | 368K | 66.2% | 1 | 1K | 0.18% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Hue**: Measured on the search term “philipshue”.
- **TP-Link**: Measured on the search term “tp link smart bulb”.

- [Philips Hue profile](/demand/global-en/brands/philips-hue)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All smart bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Hue or TP-Link?

In September 2026, Philips Hue had more branded searches than TP-Link among smart bulb brands worldwide. Philips Hue was estimated to have 368K branded searches compared to TP-Link’s 1K, and held a 66.2% Share of Search versus TP-Link’s 0.18%.

## Cite this page

Brandwave. "Philips Hue vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-hue-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.