---
title: "Philips Avent vs Willow: Which is searched more?"
description: "Which is more popular in search, Philips Avent or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/philips-avent-vs-willow-pump"
publisher: "Brandwave"
---

# Philips Avent vs Willow: Which is searched more?

Which is more popular in search, Philips Avent or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Avent and Willow
- **Competitive set**: Breast pump brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Avent Share of Search**: 44.6%
- **Willow Share of Search**: 1.8%

## Which is more popular in search, Philips Avent or Willow?

- In September 2026, Philips Avent had more branded searches than Willow among breast pump brands worldwide. Philips Avent was estimated to have 165K branded searches compared to Willow’s 6.6K, and held a 44.6% Share of Search versus Willow’s 1.8%.
- Philips Avent was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 46.4% to 44.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among breast pump brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for breast pump brands worldwide in September 2026?

- In September 2026, Philips Avent gained estimated Share of Search among breast pump brands worldwide, from 43.7% to 44.6%.
- In September 2026, Willow rose from 4th to 3rd among breast pump brands worldwide.

## Month by month

| Month | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | Willow estimated searches | Willow Share of Search | Willow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 46.4% | 2 | 9.9K | 2.8% | 3 |
| Nov 2025 | 165K | 45.8% | 2 | 9.9K | 2.7% | 3 |
| Dec 2025 | 135K | 43.4% | 2 | 8.1K | 2.6% | 3 |
| Jan 2026 | 165K | 43.1% | 2 | 12.1K | 3.2% | 3 |
| Feb 2026 | 135K | 40.5% | 2 | 8.1K | 2.4% | 3 |
| Mar 2026 | 165K | 41.2% | 2 | 8.1K | 2% | 3 |
| Apr 2026 | 165K | 44.2% | 2 | 8.1K | 2.2% | 3 |
| May 2026 | 165K | 44.2% | 2 | 8.1K | 2.2% | 3 |
| Jun 2026 | 165K | 44.5% | 2 | 6.6K | 1.8% | 3 |
| Jul 2026 | 165K | 42% | 2 | 6.6K | 1.7% | 4 |
| Aug 2026 | 165K | 43.7% | 2 | 6.6K | 1.7% | 4 |
| Sep 2026 | 165K | 44.6% | 2 | 6.6K | 1.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Avent’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Avent**: Measured on the search term “philips avent”.
- **Willow**: Measured on the search term “breast pump willow”.

- [Philips Avent profile](/demand/global-en/brands/philips-avent)
- [Willow profile](/demand/global-en/brands/willow-pump)
- [All breast pump brands worldwide](/demand/global-en/categories/breast-pump-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Avent or Willow?

In September 2026, Philips Avent had more branded searches than Willow among breast pump brands worldwide. Philips Avent was estimated to have 165K branded searches compared to Willow’s 6.6K, and held a 44.6% Share of Search versus Willow’s 1.8%.

## Cite this page

Brandwave. "Philips Avent vs Willow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/philips-avent-vs-willow-pump

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/philips-avent-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.