---
title: "Phil & Teds vs UPPAbaby: Which is searched more?"
description: "Which is more popular in search, Phil & Teds or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/phil-and-teds-vs-uppababy"
publisher: "Brandwave"
---

# Phil & Teds vs UPPAbaby: Which is searched more?

Which is more popular in search, Phil & Teds or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Phil & Teds and UPPAbaby
- **Competitive set**: Pram brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Phil & Teds Share of Search**: 0.44%
- **UPPAbaby Share of Search**: 38.9%

## Which is more popular in search, Phil & Teds or UPPAbaby?

- In August 2026, UPPAbaby had more branded searches than Phil & Teds among pram brands worldwide. UPPAbaby was estimated to have 328K branded searches compared to Phil & Teds’ 3.7K, and held a 38.9% Share of Search versus Phil & Teds’ 0.44%.
- UPPAbaby was ahead of Phil & Teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide moved from 0.55% to 0.44%, and its estimated monthly branded searches moved from 4.5K to 3.7K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide moved from 37.9% to 38.9%, and its estimated monthly branded searches moved from 310K to 328K.

## How did search popularity change for pram brands worldwide in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36% to 38.9%.
- Estimated monthly branded searches for Phil & Teds worldwide fell 18.3% over 11 measured months, from 4.5K to 3.7K in August 2026.

## Month by month

| Month | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | UPPAbaby estimated searches | UPPAbaby Share of Search | UPPAbaby rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 0.55% | 5 | 310K | 37.9% | 2 |
| Nov 2025 | 4.5K | 0.52% | 5 | 335K | 38.6% | 2 |
| Dec 2025 | 3.7K | 0.57% | 5 | 237K | 36.7% | 2 |
| Jan 2026 | 4.5K | 0.54% | 5 | 304K | 36.1% | 2 |
| Feb 2026 | 3.7K | 0.51% | 5 | 278K | 38.5% | 2 |
| Mar 2026 | 4.5K | 0.53% | 5 | 305K | 35.8% | 2 |
| Apr 2026 | 3.7K | 0.44% | 5 | 310K | 36.8% | 2 |
| May 2026 | 3.7K | 0.43% | 5 | 323K | 37.8% | 2 |
| Jun 2026 | 3.7K | 0.47% | 5 | 274K | 34.5% | 2 |
| Jul 2026 | 3.7K | 0.44% | 5 | 300K | 36% | 2 |
| Aug 2026 | 3.7K | 0.44% | 5 | 328K | 38.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Phil & Teds’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Phil & Teds**: Measured on the search terms “phil teds” and “phil&teds nz”, summed into one figure.
- **UPPAbaby**: Measured on the search terms “uppababy”, “uppababy com”, “uppababy cruz”, “uppababy kona”, “uppababy minu”, “uppababy stroller” and “uppababy vista”, summed into one figure.

- [Phil & Teds profile](/demand/global-en/brands/phil-and-teds)
- [UPPAbaby profile](/demand/global-en/brands/uppababy)
- [All pram brands worldwide](/demand/global-en/categories/pram-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Phil & Teds or UPPAbaby?

In August 2026, UPPAbaby had more branded searches than Phil & Teds among pram brands worldwide. UPPAbaby was estimated to have 328K branded searches compared to Phil & Teds’ 3.7K, and held a 38.9% Share of Search versus Phil & Teds’ 0.44%.

## Cite this page

Brandwave. "Phil & Teds vs UPPAbaby: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/phil-and-teds-vs-uppababy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/phil-and-teds-vs-uppababy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.