--- title: "P.F. Candle Co. vs Yankee Candle: Which is searched more?" description: "Is P.F. Candle Co. or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-yankee-candle" publisher: "Brandwave" --- # P.F. Candle Co. vs Yankee Candle: Which is searched more? Is P.F. Candle Co. or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: P.F. Candle Co. and Yankee Candle - **Competitive set**: Home fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **P.F. Candle Co. Share of Search**: 0.18% - **Yankee Candle Share of Search**: 6.5% ## Is P.F. Candle Co. or Yankee Candle more popular in search? - In September 2026, Yankee Candle had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Yankee Candle had about 550,000 branded searches, while P.F. Candle Co. had 14,800. Yankee Candle made up 6.5% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%. - Yankee Candle was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Yankee Candle’s share of searches among home fragrance brands worldwide moved from 9.5% to 6.5%, and its estimated monthly branded searches moved from 823K to 550K. ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yankee Candle was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. P.F. Candle Co. was listed before Yankee Candle in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%. ## Month by month | Month | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.17% | 8 | 823K | 9.5% | 3 | | Nov 2025 | 22.2K | 0.15% | 8 | 1.2M | 8.2% | 3 | | Dec 2025 | 22.2K | 0.12% | 8 | 1.5M | 8.3% | 2 | | Jan 2026 | 12.1K | 0.17% | 8 | 550K | 7.6% | 4 | | Feb 2026 | 12.1K | 0.18% | 8 | 368K | 5.4% | 4 | | Mar 2026 | 12.1K | 0.17% | 8 | 368K | 5.2% | 4 | | Apr 2026 | 9.9K | 0.14% | 9 | 301K | 4.4% | 4 | | May 2026 | 12.1K | 0.17% | 7 | 301K | 4.3% | 4 | | Jun 2026 | 9.9K | 0.12% | 7 | 301K | 3.8% | 4 | | Jul 2026 | 12.1K | 0.18% | 7 | 301K | 4.4% | 4 | | Aug 2026 | 12.1K | 0.15% | 8 | 450K | 5.4% | 4 | | Sep 2026 | 14.8K | 0.18% | 8 | 550K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using P.F. Candle Co.’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure. - **Yankee Candle**: Measured on the search term “yankee candle”. - [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co) - [Yankee Candle profile](/demand/global-en/brands/yankee-candle) - [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is P.F. Candle Co. or Yankee Candle more popular in search? In September 2026, Yankee Candle had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Yankee Candle had about 550,000 branded searches, while P.F. Candle Co. had 14,800. Yankee Candle made up 6.5% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%. ## Cite this page Brandwave. "P.F. Candle Co. vs Yankee Candle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-yankee-candle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.