--- title: "P.F. Candle Co. vs WoodWick: Which is more popular?" description: "Is P.F. Candle Co. or WoodWick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-woodwick" publisher: "Brandwave" --- # P.F. Candle Co. vs WoodWick: Which is more popular? Is P.F. Candle Co. or WoodWick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: P.F. Candle Co. and WoodWick - **Competitive set**: Candle brands - **Market**: Global - **Month measured**: Oct 2026 - **P.F. Candle Co. Share of Search**: 0.86% - **WoodWick Share of Search**: 4.3% ## Is P.F. Candle Co. or WoodWick more popular in search? - In October 2026, WoodWick had more branded searches than P.F. Candle Co. among candle brands worldwide. WoodWick had about 49,500 branded searches, while P.F. Candle Co. had 9,900. WoodWick made up 4.3% of all candle brand searches we track, and P.F. Candle Co. accounted for 0.86%. - WoodWick was ahead of P.F. Candle Co. in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, P.F. Candle Co.’s share of searches among candle brands worldwide moved from 0.94% to 0.86%, and its estimated monthly branded searches moved from 18.1K to 9.9K. - Across the 12 months ending October 2026, WoodWick’s share of searches among candle brands worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches moved from 90.5K to 49.5K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WoodWick did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Jo Malone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yankee Candle | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bath & Body Works | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Nest New York | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Trudon | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | P.F. Candle Co. | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | LAFCO | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | WoodWick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Bath & Body Works, 3. Yankee Candle, 4. Diptyque - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Nest New York, 5. Yankee Candle, 6. P.F. Candle Co., 7. Bath & Body Works - Asked ChatGPT "What's the best candle brand for a home fragrance?": 1. Diptyque, 2. Nest New York, 3. Voluspa, 4. Jo Malone - Searched Google, AI Overview "scented candles": 1. Yankee Candle, 2. Bath & Body Works, 3. P.F. Candle Co., 4. Jo Malone, 5. Neom - Searched Google, AI Overview "luxury candle brand": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Voluspa, 6. Nest New York Not named in any answer: WoodWick. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for candle brands worldwide in October 2026? - In October 2026, WoodWick overtook Trudon and Voluspa to rank 5th among candle brands worldwide, with 4.3% of the searches. - Estimated monthly branded searches for P.F. Candle Co. worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in October 2026. ## How has branded search for P.F. Candle Co. and WoodWick changed worldwide over the last 12 months? | Month | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | WoodWick estimated searches | WoodWick Share of Search | WoodWick rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 0.94% | 9 | 90.5K | 4.7% | 5 | | Dec 2025 | 14.8K | 0.61% | 10 | 135K | 5.6% | 5 | | Jan 2026 | 9.9K | 1% | 10 | 60.5K | 6.2% | 5 | | Feb 2026 | 8.1K | 1.1% | 10 | 33.1K | 4.3% | 5 | | Mar 2026 | 9.9K | 1.4% | 10 | 33.1K | 4.8% | 6 | | Apr 2026 | 8.1K | 1.4% | 10 | 27.1K | 4.6% | 7 | | May 2026 | 9.9K | 1.6% | 10 | 27.1K | 4.3% | 7 | | Jun 2026 | 8.1K | 1.3% | 10 | 22.2K | 3.6% | 7 | | Jul 2026 | 9.9K | 1.5% | 8 | 27.1K | 4.2% | 7 | | Aug 2026 | 9.9K | 1.2% | 10 | 27.1K | 3.2% | 7 | | Sep 2026 | 12.1K | 1.3% | 10 | 33.1K | 3.4% | 7 | | Oct 2026 | 9.9K | 0.86% | 10 | 49.5K | 4.3% | 5 | ## How are P.F. Candle Co.’s and WoodWick’s branded searches counted? Brandwave collects information about searches that people make online using P.F. Candle Co.’s and WoodWick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure. - **WoodWick**: Measured on the search term “woodwick candle”. - [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co) - [WoodWick profile](/demand/global-en/brands/woodwick) - [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is P.F. Candle Co. or WoodWick more popular in search? In October 2026, WoodWick had more branded searches than P.F. Candle Co. among candle brands worldwide. WoodWick had about 49,500 branded searches, while P.F. Candle Co. had 9,900. WoodWick made up 4.3% of all candle brand searches we track, and P.F. Candle Co. accounted for 0.86%. ## Cite this page Brandwave. "P.F. Candle Co. vs WoodWick: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-woodwick This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pf-candle-co-vs-woodwick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.