--- title: "Petzl vs Sterling Rope: Which is searched more?" description: "Is Petzl or Sterling Rope more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/petzl-vs-sterling-rope" publisher: "Brandwave" --- # Petzl vs Sterling Rope: Which is searched more? Is Petzl or Sterling Rope more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petzl and Sterling Rope - **Competitive set**: Static rope brands - **Market**: Global - **Month measured**: Sep 2026 - **Petzl Share of Search**: 2.9% - **Sterling Rope Share of Search**: 0.06% ## Is Petzl or Sterling Rope more popular in search? - In September 2026, Petzl had more branded searches than Sterling Rope among static rope brands worldwide. Petzl had about 110,000 branded searches, while Sterling Rope had 2,400. Petzl made up 2.9% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. - Petzl was ahead of Sterling Rope in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Petzl’s share of searches among static rope brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top static rope brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petzl and Sterling Rope were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sterling Rope was listed before Petzl in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PMI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sterling Rope | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Petzl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Edelrid | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mammut | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | DMM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black Diamond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about static rope brands - Asked ChatGPT "Which static rope brand should I buy?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What are the best static rope brands?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What's the best static rope brand for climbing and caving?": 1. PMI, 2. Petzl, 3. Sterling Rope - Searched Google, AI Overview "static climbing rope": 1. Mammut, 2. Sterling Rope - Searched Google, AI Overview "caving rope": 1. PMI, 2. Petzl Not named in any answer: DMM and Black Diamond. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for static rope brands worldwide in September 2026? - Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Petzl estimated searches | Petzl Share of Search | Petzl rank | Sterling Rope estimated searches | Sterling Rope Share of Search | Sterling Rope rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.9% | 3 | 2.9K | 0.08% | 5 | | Nov 2025 | 135K | 3.4% | 3 | 2.9K | 0.07% | 5 | | Dec 2025 | 110K | 2.8% | 3 | 2.4K | 0.06% | 5 | | Jan 2026 | 135K | 2.9% | 3 | 2.4K | 0.05% | 5 | | Feb 2026 | 110K | 2.9% | 3 | 2.9K | 0.08% | 5 | | Mar 2026 | 110K | 2.9% | 3 | 2.9K | 0.08% | 5 | | Apr 2026 | 110K | 2.9% | 3 | 2.9K | 0.08% | 5 | | May 2026 | 110K | 2.9% | 3 | 2.9K | 0.08% | 5 | | Jun 2026 | 90.5K | 2.4% | 3 | 2.9K | 0.08% | 5 | | Jul 2026 | 90.5K | 2.4% | 3 | 2.4K | 0.06% | 5 | | Aug 2026 | 110K | 2.9% | 3 | 2.4K | 0.06% | 5 | | Sep 2026 | 110K | 2.9% | 3 | 2.4K | 0.06% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Petzl’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petzl**: Measured on the search term “petzl”. - **Sterling Rope**: Measured on the search term “sterling rope”. - [Petzl profile](/demand/global-en/brands/petzl) - [Sterling Rope profile](/demand/global-en/brands/sterling-rope) - [All static rope brands worldwide](/demand/global-en/categories/static-rope-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Petzl or Sterling Rope more popular in search? In September 2026, Petzl had more branded searches than Sterling Rope among static rope brands worldwide. Petzl had about 110,000 branded searches, while Sterling Rope had 2,400. Petzl made up 2.9% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. ## Cite this page Brandwave. "Petzl vs Sterling Rope: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/petzl-vs-sterling-rope This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/petzl-vs-sterling-rope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.