---
title: "PetSafe vs SportDOG: Which is more popular by branded search?"
description: "Which is more popular in search, PetSafe or SportDOG? Compare estimated monthly branded-search demand and Share of Search inside the Dog trainers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/petsafe-vs-sportdog"
publisher: "Brandwave"
---

# PetSafe vs SportDOG: Which is more popular by branded search?

Which is more popular in search, PetSafe or SportDOG? Compare estimated monthly branded-search demand and Share of Search inside the Dog trainers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PetSafe and SportDOG
- **Competitive set**: Dog trainers
- **Market**: Global
- **Month measured**: Aug 2026
- **PetSafe Share of Search**: 0.86%
- **SportDOG Share of Search**: 15.2%

## Which is more popular in search, PetSafe or SportDOG?

- In August 2026, SportDOG had more branded searches than PetSafe among dog trainers worldwide. SportDOG was estimated to have 1M branded searches compared to PetSafe’s 56.7K, and held a 15.2% Share of Search versus PetSafe’s 0.86%.
- SportDOG was ahead of PetSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PetSafe’s estimated Share of Search among dog trainers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 50.8K to 56.7K.
- Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide moved from 14.8% to 15.2%, and its estimated monthly branded searches moved from 673K to 1M.

## How did search popularity change for dog trainers worldwide in August 2026?

- In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.
- Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.

## Month by month

| Month | PetSafe estimated searches | PetSafe Share of Search | PetSafe rank | SportDOG estimated searches | SportDOG Share of Search | SportDOG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50.8K | 1.1% | 5 | 673K | 14.8% | 2 |
| Nov 2025 | 50.9K | 0.93% | 5 | 673K | 12.4% | 2 |
| Dec 2025 | 52.1K | 0.99% | 5 | 673K | 12.8% | 2 |
| Jan 2026 | 51.2K | 0.9% | 5 | 1M | 17.6% | 2 |
| Feb 2026 | 45.1K | 0.99% | 5 | 823K | 18% | 2 |
| Mar 2026 | 54.6K | 1% | 4 | 673K | 12.9% | 2 |
| Apr 2026 | 44.7K | 0.86% | 5 | 673K | 12.9% | 2 |
| May 2026 | 48.4K | 0.87% | 5 | 823K | 14.8% | 2 |
| Jun 2026 | 48.7K | 0.87% | 5 | 1M | 17.9% | 2 |
| Jul 2026 | 52K | 0.94% | 4 | 1M | 18% | 2 |
| Aug 2026 | 56.7K | 0.86% | 4 | 1M | 15.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PetSafe’s and SportDOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PetSafe**: Measured on the search terms “automatic feeder petsafe”, “pet safe”, “petsafe”, “petsafe cat feeder”, “petsafe com”, “petsafe dog feeder”, “petsafe healthy pet simply feed”, “petsafe pet feeder”, “petsafe smart feed” and “petsafe smartfeed”, summed into one figure.
- **SportDOG**: Measured on the search term “sportdog”.

- [PetSafe profile](/demand/global-en/brands/petsafe)
- [SportDOG profile](/demand/global-en/brands/sportdog)
- [All dog trainers worldwide](/demand/global-en/categories/dog-trainers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PetSafe or SportDOG?

In August 2026, SportDOG had more branded searches than PetSafe among dog trainers worldwide. SportDOG was estimated to have 1M branded searches compared to PetSafe’s 56.7K, and held a 15.2% Share of Search versus PetSafe’s 0.86%.

## Cite this page

Brandwave. "PetSafe vs SportDOG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/petsafe-vs-sportdog

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/petsafe-vs-sportdog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.