--- title: "Pets Best vs Trupanion: Which is more popular by branded search?" description: "Which is more popular in search, Pets Best or Trupanion? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pets-best-vs-trupanion" publisher: "Brandwave" --- # Pets Best vs Trupanion: Which is more popular by branded search? Which is more popular in search, Pets Best or Trupanion? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pets Best and Trupanion - **Competitive set**: Pet insurance providers - **Market**: Global - **Month measured**: Aug 2026 - **Pets Best Share of Search**: 17.7% - **Trupanion Share of Search**: 33.7% ## Which is more popular in search, Pets Best or Trupanion? - In August 2026, Trupanion had more branded searches than Pets Best among pet insurance providers worldwide. Trupanion was estimated to have 198K branded searches compared to Pets Best’s 104K, and held a 33.7% Share of Search versus Pets Best’s 17.7%. - Trupanion was ahead of Pets Best in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 132K to 104K. - Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide moved from 29.6% to 33.7%, and its estimated monthly branded searches moved from 188K to 198K. ## How did search popularity change for pet insurance providers worldwide in August 2026? - In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%. - In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%. - In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%. ## Month by month | Month | Pets Best estimated searches | Pets Best Share of Search | Pets Best rank | Trupanion estimated searches | Trupanion Share of Search | Trupanion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 132K | 20.9% | 3 | 188K | 29.6% | 1 | | Nov 2025 | 142K | 23.7% | 2 | 187K | 31.2% | 1 | | Dec 2025 | 110K | 19.2% | 3 | 191K | 33.2% | 1 | | Jan 2026 | 130K | 19.3% | 3 | 216K | 32% | 1 | | Feb 2026 | 103K | 18.3% | 3 | 188K | 33.3% | 1 | | Mar 2026 | 111K | 15.6% | 4 | 250K | 35% | 1 | | Apr 2026 | 117K | 16.9% | 3 | 245K | 35.5% | 1 | | May 2026 | 120K | 17.9% | 3 | 250K | 37.4% | 1 | | Jun 2026 | 124K | 20.7% | 2 | 188K | 31.5% | 1 | | Jul 2026 | 123K | 19.9% | 2 | 198K | 32% | 1 | | Aug 2026 | 104K | 17.7% | 3 | 198K | 33.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pets Best’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pets Best**: Measured on the search terms “insurance pets best”, “pet insurance pets best”, “pets best”, “pets best cat insurance”, “pets best dog insurance”, “petsbest” and “petsbest com”, summed into one figure. - **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance”, “trupanion com” and “trupanion insurance”, summed into one figure. - [Pets Best profile](/demand/global-en/brands/pets-best) - [Trupanion profile](/demand/global-en/brands/trupanion) - [All pet insurance providers worldwide](/demand/global-en/categories/pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pets Best or Trupanion? In August 2026, Trupanion had more branded searches than Pets Best among pet insurance providers worldwide. Trupanion was estimated to have 198K branded searches compared to Pets Best’s 104K, and held a 33.7% Share of Search versus Pets Best’s 17.7%. ## Cite this page Brandwave. "Pets Best vs Trupanion: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pets-best-vs-trupanion This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pets-best-vs-trupanion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.