--- title: "Petmate vs Tuft + Paw: Which is searched more?" description: "Is Petmate or Tuft + Paw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/petmate-vs-tuft-and-paw" publisher: "Brandwave" --- # Petmate vs Tuft + Paw: Which is searched more? Is Petmate or Tuft + Paw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petmate and Tuft + Paw - **Competitive set**: Pet accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Petmate Share of Search**: 2.7% - **Tuft + Paw Share of Search**: 4.4% ## Is Petmate or Tuft + Paw more popular in search? - In September 2026, Tuft + Paw had more branded searches than Petmate among pet accessory brands worldwide. Tuft + Paw had about 10,900 branded searches, while Petmate had 6,600. Tuft + Paw made up 4.4% of all pet accessory brand searches we track, and Petmate accounted for 2.7%. - Tuft + Paw was ahead of Petmate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 11.2K to 10.9K. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petmate did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild One | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KONG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LupinePet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuft + Paw | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy?": 1. Ruffwear, 2. Wild One, 3. LupinePet, 4. KONG - Asked ChatGPT "What are the best pet accessory brands?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw - Asked ChatGPT "What's the best pet accessory brand for a dog or cat?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw, 5. LupinePet - Searched Google, AI Overview "pet accessory brands": named none of the brands we track - Searched Google, AI Overview "best pet accessories": 1. Ruffwear Not named in any answer: Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet accessory brands worldwide in September 2026? - Estimated monthly branded searches for Petmate worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Petmate estimated searches | Petmate Share of Search | Petmate rank | Tuft + Paw estimated searches | Tuft + Paw Share of Search | Tuft + Paw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.9% | 8 | 11.2K | 4% | 7 | | Nov 2025 | 6.6K | 1.9% | 8 | 11.2K | 3.3% | 7 | | Dec 2025 | 8.1K | 2.3% | 8 | 11.2K | 3.2% | 7 | | Jan 2026 | 8.1K | 2.6% | 8 | 11.2K | 3.6% | 7 | | Feb 2026 | 8.1K | 3% | 8 | 9.1K | 3.4% | 7 | | Mar 2026 | 8.1K | 2.7% | 8 | 11.2K | 3.7% | 7 | | Apr 2026 | 8.1K | 2.8% | 8 | 11.2K | 3.9% | 7 | | May 2026 | 6.6K | 2.5% | 8 | 11.2K | 4.2% | 7 | | Jun 2026 | 6.6K | 2.6% | 8 | 10.9K | 4.4% | 7 | | Jul 2026 | 6.6K | 2.5% | 8 | 13.4K | 5.1% | 6 | | Aug 2026 | 6.6K | 2.3% | 8 | 13.4K | 4.6% | 6 | | Sep 2026 | 6.6K | 2.7% | 8 | 10.9K | 4.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Petmate’s and Tuft + Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petmate**: Measured on the search term “petmate”. - **Tuft + Paw**: Measured on the search terms “tuft + paw” and “tuft and paw”, summed into one figure. - [Petmate profile](/demand/global-en/brands/petmate) - [Tuft + Paw profile](/demand/global-en/brands/tuft-and-paw) - [All pet accessory brands worldwide](/demand/global-en/categories/pet-accessory-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Petmate or Tuft + Paw more popular in search? In September 2026, Tuft + Paw had more branded searches than Petmate among pet accessory brands worldwide. Tuft + Paw had about 10,900 branded searches, while Petmate had 6,600. Tuft + Paw made up 4.4% of all pet accessory brand searches we track, and Petmate accounted for 2.7%. ## Cite this page Brandwave. "Petmate vs Tuft + Paw: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/petmate-vs-tuft-and-paw This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/petmate-vs-tuft-and-paw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.