--- title: "Peter Millar vs Under Armour: Which is searched more?" description: "Is Peter Millar or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/peter-millar-vs-under-armour" publisher: "Brandwave" --- # Peter Millar vs Under Armour: Which is searched more? Is Peter Millar or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peter Millar and Under Armour - **Competitive set**: Golf clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Peter Millar Share of Search**: 49.3% - **Under Armour Share of Search**: 0.89% ## Is Peter Millar or Under Armour more popular in search? - In September 2026, Peter Millar had more branded searches than Under Armour among golf clothing brands worldwide. Peter Millar had about 673,000 branded searches, while Under Armour had 12,100. Peter Millar made up 49.3% of all golf clothing brand searches we track, and Under Armour accounted for 0.89%. - Peter Millar was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide moved from 29.3% to 49.3%, and its estimated monthly branded searches moved from 246K to 673K. - Across the 12 months ending September 2026, Under Armour’s share of searches among golf clothing brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches held steady at 12.1K. ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peter Millar appeared in all five answers. Under Armour was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peter Millar was listed before Under Armour in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%. - In September 2026, Under Armour rose from 14th to 13th among golf clothing brands worldwide. ## Month by month | Month | Peter Millar estimated searches | Peter Millar Share of Search | Peter Millar rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 29.3% | 1 | 12.1K | 1.4% | 13 | | Nov 2025 | 368K | 27.9% | 1 | 12.1K | 0.92% | 13 | | Dec 2025 | 368K | 30.4% | 1 | 9.9K | 0.82% | 14 | | Jan 2026 | 368K | 40% | 1 | 9.9K | 1.1% | 13 | | Feb 2026 | 246K | 32.1% | 1 | 9.9K | 1.3% | 14 | | Mar 2026 | 301K | 29% | 1 | 14.8K | 1.4% | 13 | | Apr 2026 | 450K | 34.4% | 1 | 18.1K | 1.4% | 13 | | May 2026 | 368K | 30.5% | 1 | 18.1K | 1.5% | 13 | | Jun 2026 | 368K | 28.7% | 1 | 12.1K | 0.94% | 14 | | Jul 2026 | 450K | 36.9% | 1 | 12.1K | 0.99% | 13 | | Aug 2026 | 673K | 45.9% | 1 | 12.1K | 0.83% | 14 | | Sep 2026 | 673K | 49.3% | 1 | 12.1K | 0.89% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Peter Millar’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peter Millar**: Measured on the search term “peter millar”. - **Under Armour**: Measured on the search term “under armour golf”. - [Peter Millar profile](/demand/global-en/brands/peter-millar) - [Under Armour profile](/demand/global-en/brands/under-armour) - [All golf clothing brands worldwide](/demand/global-en/categories/golf-apparel-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peter Millar or Under Armour more popular in search? In September 2026, Peter Millar had more branded searches than Under Armour among golf clothing brands worldwide. Peter Millar had about 673,000 branded searches, while Under Armour had 12,100. Peter Millar made up 49.3% of all golf clothing brand searches we track, and Under Armour accounted for 0.89%. ## Cite this page Brandwave. "Peter Millar vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/peter-millar-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/peter-millar-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.