--- title: "PetBacker vs Wag: Which is searched more?" description: "Is PetBacker or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/petbacker-vs-wag" publisher: "Brandwave" --- # PetBacker vs Wag: Which is searched more? Is PetBacker or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PetBacker and Wag - **Competitive set**: Dog walking apps - **Market**: Global - **Month measured**: Sep 2026 - **PetBacker Share of Search**: 10.4% - **Wag Share of Search**: 4.7% ## Is PetBacker or Wag more popular in search? - In September 2026, PetBacker had more branded searches than Wag among dog walking apps worldwide. PetBacker had about 9,900 branded searches, while Wag had 4,500. PetBacker made up 10.4% of all dog walking app searches we track, and Wag accounted for 4.7%. - PetBacker was ahead of Wag in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PetBacker’s share of searches among dog walking apps worldwide moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Wag’s share of searches among dog walking apps worldwide moved from 7.9% to 4.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K. ## Top dog walking apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wag appeared in all five answers. PetBacker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wag was listed before PetBacker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wag | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PetBacker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pawshake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holidog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fetch! Pet Care | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barkly Pets | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog walking apps - Asked ChatGPT "Which dog walking app should I use?": 1. Rover, 2. Wag, 3. PetBacker - Asked ChatGPT "What are the best dog walking apps?": 1. Rover, 2. Wag, 3. PetBacker - Asked ChatGPT "What's the best dog walking app for to book a walker?": 1. Rover, 2. Wag - Searched Google, AI Overview "dog walking apps": 1. Rover, 2. Wag, 3. PetBacker - Searched Google, AI Overview "dog walker app": 1. Rover, 2. Wag, 3. PetBacker Not named in any answer: Pawshake, Holidog, Fetch! Pet Care and Barkly Pets. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog walking apps worldwide in September 2026? - In September 2026, PetBacker overtook Fetch! Pet Care to rank 4th among dog walking apps worldwide, with 10.4% of the searches. - In September 2026, Wag gained share of searches among dog walking apps worldwide, from 3.7% to 4.7%. ## Month by month | Month | PetBacker estimated searches | PetBacker Share of Search | PetBacker rank | Wag estimated searches | Wag Share of Search | Wag rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 8.8% | 5 | 7.3K | 7.9% | 6 | | Nov 2025 | 9.9K | 11.2% | 4 | 6.3K | 7.1% | 6 | | Dec 2025 | 14.8K | 15.1% | 3 | 6.3K | 6.4% | 6 | | Jan 2026 | 12.1K | 10.8% | 4 | 8.5K | 7.6% | 6 | | Feb 2026 | 8.1K | 9.2% | 5 | 6K | 6.8% | 6 | | Mar 2026 | 9.9K | 9.4% | 4 | 6.3K | 6% | 6 | | Apr 2026 | 8.1K | 7.6% | 5 | 6.3K | 5.9% | 6 | | May 2026 | 8.1K | 7.8% | 4 | 5.5K | 5.3% | 6 | | Jun 2026 | 8.1K | 7.6% | 5 | 5.5K | 5.2% | 6 | | Jul 2026 | 8.1K | 6.5% | 5 | 4.8K | 3.8% | 6 | | Aug 2026 | 8.1K | 6.6% | 5 | 4.5K | 3.7% | 6 | | Sep 2026 | 9.9K | 10.4% | 4 | 4.5K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using PetBacker’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PetBacker**: Measured on the search term “petbacker”. - **Wag**: Measured on the search terms “wag app” and “wag dog walking”, summed into one figure. - [PetBacker profile](/demand/global-en/brands/petbacker) - [Wag profile](/demand/global-en/brands/wag) - [All dog walking apps worldwide](/demand/global-en/categories/dog-walking-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PetBacker or Wag more popular in search? In September 2026, PetBacker had more branded searches than Wag among dog walking apps worldwide. PetBacker had about 9,900 branded searches, while Wag had 4,500. PetBacker made up 10.4% of all dog walking app searches we track, and Wag accounted for 4.7%. ## Cite this page Brandwave. "PetBacker vs Wag: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/petbacker-vs-wag This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/petbacker-vs-wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.